ABOUT THIS PODCAST 🔗

Update frequency:
every 18 days
Average audio length:
10 minutes
English
United States
53 episodes
since Aug. 31, 2023
episodic

LATEST EPISODE 🔗

For years, SEO has been about one thing: getting your website to rank higher on Google. But search is changing, and the brands winning visibility are thinking far beyond rankings. In this episode, we explore why SEO is evolving from optimizing individual web pages to building a brand that can be di…

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Everyone is talking about AI, but most organizations are approaching AI adoption backward. They’re buying tools, giving employees access, and hoping transformation follows. It doesn’t. In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down a practical six-step AI adoption framew…
Podcast Description Everyone is talking about AI, but most businesses are making the same costly mistakes. In this episode, Eddie Garrison breaks down the biggest AI adoption mistakes organizations are making today and explains why simply using more AI tools doesn't guarantee better results. F…
Most businesses struggle to explain why customers should choose them. Instead of communicating real value, they rely on generic phrases that fail to inspire action. In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down the anatomy of a high-converting value proposition and expl…
Why do some marketing campaigns generate results while others fall flat, even when the product, service, or offer is strong? The answer often comes down to one critical factor: whether your message matches your audience's level of awareness. In this episode, we explore the five stages of custo…
Most businesses think their competitive advantage is price. They're wrong. In this episode of The Modern Marketer Podcast, we break down one of the most common misconceptions in business and marketing: the belief that lower prices create a stronger competitive position. You'll learn why c…
In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down how businesses can prioritize the right marketing channels when budgets, time, and resources are limited. With so many platforms competing for attention, many brands fall into the trap of trying to do everything at once, lea…
Most businesses aren’t struggling because they aren’t doing enough marketing. They’re struggling because their marketing is incomplete. In this episode of The Modern Marketer Podcast, we break down the 4 essential layers of a complete marketing system and why missing just one can keep your results …
Most marketing strategies don’t fail because of poor execution. They fail because they were never tied to revenue in the first place. In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down how to build a marketing strategy that moves beyond activity and directly drives business …
If your traffic looks normal but revenue is dropping, this episode will help you stop reacting and start diagnosing so your marketing can scale efficiently again. Host Eddie Garrison breaks down what businesses should actually fix first when marketing performance drops. When leads slow down, most t…
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