Little Talks

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If you've listened to Little Talks for a while, you probably know we're big fans of Jay Schwedelson. So when Roop and Claudia saw him on the UNBOUND schedule, obviously they had to be there. This week, they're bringing some of their favorite takeaways from his sessions back to the po…

The gang is back together after two weeks of travels! Roop and Claudia recap UNBOUND and share with Sam what actually stuck with us after a few packed days of sessions, speakers, product announcements, and a whole lot of AI talk. Some sessions were all-in on using AI to do more. Others made the cas…

Sam’s on vacation this week, so Claudia is officially comes out from her behind the scenes roll producing the podcast and joins Roop on the mics! And the timing couldn’t be better because the duo is getting ready to head to Boston for HubSpot’s UNBOUND marketing conference. So this week on Little T…

It's easy for media plans to become routine. Search works. Social works. So year after year, the same dollars keep going to the same places. This week on Little Talks, Matt Fogarty, SVP of Sales at Mogl, joins Sam and Roop to talk about why it might be time to rethink that approach. Tools like…

LinkedIn. Facebook. Instagram. YouTube. TikTok. Reddit. Threads. And probably three new platforms by the time we finish writing this. Does your brand really need to be on all of them? This week on Little Talks, Sam and Roop talk about whether brands should actually be doing less on social in 2027. …

Annual planning always looks great on paper. The budget makes sense. The priorities are clear. Everyone knows exactly what they're doing. And then the year actually starts. This week on Little Talks, Sam and Roop talk about planning for 2027 and why a good marketing plan needs enough structure…

Most companies have values. The bigger question is whether anyone can actually remember them. This week on Little Talks, Sam and Roop talk about how LFG became a big part of Littlefield culture and why, six years later, it’s still something we use every day. LFG came out of a pretty difficult time …

"Can you knock this out by tomorrow?" On its own, it's usually not a big deal. But after the fifth "quick request" of the week, those little asks start adding up. This week on Little Talks, Sam and Roop talk about the capacity problem facing in-house marketing teams. Betwee…

AI has made marketing faster. From writing and research to brainstorming and campaign planning, the tools keep getting better. But as Sharon Toerek, Owner and Founder of Legal+Creative | Toerek Law, explains on this week's Little Talks, moving faster also means being more thoughtful about how …