ABOUT THIS PODCAST 🔗
Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
Update frequency:
every 10 days
Average audio length:
40 minutes
English
United States
27 episodes
since Dec. 18, 2016
episodic
LATEST EPISODE 🔗
From Concept to 1 Billion in Sales with Brian Smith Ugg Australia. Jon Berezay and Kurtis Shipcott dive deep and ask about growing pains, raising money, corporate structure, the need for partners, etc. "You Can't Give Birth to Adults!" Follow Brian Smith at www.UggFounder.com @BrianSmithUgg on Inst…
SEARCH PAST EPISODES
Search past episodes of From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles.
PREVIOUS EPISODES 🔗
Traditional Retail is Dying, but E-Commerce is thriving. Jon Berezay and Kurtis Shipcott discuss the top 5 opportunities in E-Commerce as recently suggested in Entrepreneur Magazine on this episode of the Surf Goggles Chronicles.
Where to start? -
Sell your Knowledge: Webinar, Videos Series,…
Why is traditional brick and mortar retail failing? The worst year on record for retail store closures in the USA was 2008, but early into 2017 we have surpassed that. Did consumers stop buying? Consumer buying habits have changed and physical stores have been eclipsed by e-commerce.
Nordstro…
In this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and surfing with world champions. "It's not often talked about, but being an entrepreneur is lonely." Jayson Demers.
Accountability - If your brand…
Why are you doing it? What's your goal? Jon Berezay talks Goggle and their Objective / Key Results. We discuss Smart Goals and Kurtis talks how to eat an elephant… one bit at a time on this edition of the www.SurfGogglesChronicles.com
Jon discusses Co-Hosting a Social Media Event for Multi-Mi…
What is a funnel and how do you use them? Is Your Product Over $100? In this episode Kurtis and Jon share how they use lead magnets, funnels and marketing automation to offer value up front. How do you go from 4% conversions to 8% and beyond?
What is a Funnel? -
How does Kurtis Eyewear use f…
Do You want to Increase Conversions? Do you have a product that Costs $100, $500 or More? You will need to have at least 7 touches with your customer prior to them making a purchases. How do you do this? Give value up front and build the relationship with lead magnets.
What is a lead magnet? -
…
Based on the feedback from "Virtual Employees - SGC 18" Jon and Kurtis dive deep into Inbound vs Outbound Marketing. When, how and why they use both for Kurtis Eyewear marketing efforts.
Inbound marketing defined -
Outbound Marketing defined -
Facebook, Youtube and Adwords Marketing -
Cont…
Which tools do we use to save time and money? How does Kurtis make his instagram, facebook and tumblr feeds pop? Implement the Five, Five, One approach or save time and money with these killer apps, hacks and tools used by these two surfing entrepreneurs.
The Over App -
Using video and crea…
Are You Working In Your Business or On Your Business? As an Entrepreneur you will be wearing many hats. Some hats are $10 an hour and others will be worth $200 per hour. Where are you spending your time?
Hiring Help - Outsourcing -
Independent Contractor and Virtual Assistants -
Be Clear an…
Disclaimer: The podcast and artwork embedded on this page are from Kurtis Shipcott & Jon Berezay, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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Search past episodes of From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chronicles.
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