ABOUT THIS PODCAST 🔗
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
Hosts:
Update frequency:
weekly
Average audio length:
13 minutes
English
United States
417 episodes
since Feb. 21, 2018
episodic
AUDIENCE OF THIS PODCAST 🔗
~73.93% of listeners are from United States.
🇺🇸
US
73.93%
🇨🇦
CA
8.05%
🇵🇭
PH
5.21%
🇬🇧
GB
2.36%
🇮🇳
IN
1.89%
🇺🇦
UA
1.89%
🇲🇽
MX
0.94%
🇰🇷
KR
0.94%
🇮🇹
IT
0.47%
🇧🇪
BE
0.47%
🇽🇰
XK
0.47%
🇫🇷
FR
0.47%
🇸🇬
SG
0.47%
🇹🇼
TW
0.47%
🇦🇪
AE
0.47%
🇨🇭
CH
0.47%
🇷🇴
RO
0.47%
🇦🇺
AU
0.47%
Others
0.09%
* Data source: directly measured on Listen Notes. real-time
LATEST EPISODE 🔗
Your AI visibility dashboard says you’re winning, but it may only be asking AI about your own headlines. In this episode of the Spin Sucks podcast, Gini Dietrich shares how we caught a vendor report flattering a client who turned out to be absent from every real customer question, and I walk throug…
SEARCH PAST EPISODES
Search past episodes of The Spin Sucks Podcast with Gini Dietrich.
PREVIOUS EPISODES 🔗
Your executives have plenty of thoughts. They just don't have time for your thought leadership calendar. In this week’s episode of the Spin Sucks podcast, Gini Dietrich shares how a CEO who called a voice-note idea "stupid" became famous in his industry because of it, why the fix is adding one smal…
Your executive team wants "the numbers" by Friday, and you know what's coming: six logins, a Thursday-night spreadsheet, and a CEO asking, "So what actually worked?" The problem isn't you—it's a process that asks for activities, judges you on outcomes, and scatters the data across teams and agencie…
Novartis made the most likable pharma ad of the Super Bowl—Gronk, hammocks, "relax your tight end"—and won the Pharma Lions Grand Prix at Cannes for it. But when paid media is the only channel that legal can fully control, the ad quietly becomes your whole operating system, and everything it can't …
Give 1,000 people the identical AI-assisted résumé and change only the first name, and James is "resourceful" while Emily "can't even write a CV herself." Three studies this year show women are judged more harshly than men for the same AI use—and in a profession that's two-thirds women, that's not …
A new report says earned media is disrupting the PESO Model® for AI discoverability—and a second survey, published the same month, says paid media matters most. They can't both be right, and Gini Dietrich argues neither question is. In this week’s Spin Sucks episode, she walks through what both sur…
In this week’s Spin Sucks podcast episode, Gini Dietrich explains why the AI persona you built last year just got promoted to referee, the only two signals it checks before it vouches for you, and the four moves to make before someone in your building tries to solve "the AI problem" with a bigger a…
Everyone is writing the same article about AI visibility: it's a new discipline, and—what luck!—they sell the thing that fixes it. Nope. AI systems reward probability, not popularity, and probability gets built through the integrated program communicators have been running for more than a decade: t…
Everyone wants the AI visibility tool with the free trial and the dashboard. We don't have one to sell you, and neither does anyone else—because if AI isn't recommending your brand, that's usually a trust problem wearing a tooling costume.
In this week’s Spin Sucks podcast episode, Gini Diet…
Duolingo built the internet's favorite brand on rented land—the best shared media engine on the planet, run through one green owl on platforms it doesn't control. In this month's PESO Model® Diagnostic, Gini Dietrich looks at what the legend leaves out: an owned media record too thin to defend the …
Disclaimer: The podcast and artwork embedded on this page are from Gini Dietrich, Founder of Spin Sucks, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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SEARCH PAST EPISODES
Search past episodes of The Spin Sucks Podcast with Gini Dietrich.
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