ABOUT THIS PODCAST 🔗
Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.
Your hosts: Sonika Garcia, MPH, and Gabriel Allen-Cummings- Medical Anthropology Strategists at Havas Health & You.
Update frequency:
every 42 days
Average audio length:
31 minutes
Has sponsors
English
United States
55 episodes
since Nov. 22, 2022
episodic
LATEST EPISODE 🔗
As new technologies emerge with the promise of personalization, safety, or constant connection, some are beginning to feel surveilled, watched in the moments where they don’t want to be seen. In this episode we discuss the growing value of anonymity, allowing people to engage at a distance at first…
SEARCH PAST EPISODES
Search past episodes of Breaking the Code .
PREVIOUS EPISODES 🔗
Click here to read the team's whitepaper: "Where Culture Meets AI: Scaling the Human-Centered Healthcare Experience"
As we continue growing our understanding of AI's role in our business, it's crucial to discuss why scale without cultural intelligence risks doing more harm …
This Rare Disease Month, the team is shifting its focus to the caregivers. Caregiving is often seen as the ultimate display of love. It's a role that needs more recognition, but when we start thinking about caregivers as heroes, we risk no longer seeing them as people who could need support fr…
Every January, millions of us resolve to reset and become a better version of ourselves. But where did New Year’s resolutions come from, and why do they so rarely stick?
As the fervor behind the new year quiets, Sonika and Gabe take a moment to trace the evolution of the New Year’s resolution, fro…
In this episode, Sonika and Gabe explore how pain is experienced differently across bodies and interpreted differently in conversations, with a focus on people living with Sickle Cell Disease. This conversation dips into acute and chronic pain, highlighting the challenge health communicators face i…
In Breaking the Code's 50th episode, we are joined by our 2025 summer intern, Gabriel Robinson (GR), not to be confused with Gabriel Allen-Cummings (GA). This conversation began because of GR's curiosity about social media being used for self-diagnosis, and it evolved to cover HCPs on soc…
"Ripped From The Headlines" is a new series for Breaking the Code, where Sonika and Gabe react to a news story with a medical anthropology lens. On this edition, they react to Anixa Biosciences' breast cancer vaccine completing phase one of clinical testing. The notion of a cancer va…
Behavioral inertia has become a buzzword in marketing, often associated with the stubborn action (or inaction) of a target audience. As anthropologists, Sonika and Gabe are often approached with the challenge of designing interventions that break inertia; however, there's more to inertia than …
Thinking holistically is easy to say, but hard to do, especially when designing strategies to change behavior within a specific role like patient, HCP, or caregiver. In this episode, Sonika and Gabe unpack how they disrupt their own thinking to uncover culturally resonant insights and drive more im…
The biggest health story of the year has been how GLP-1s like Ozempic are reshaping everyday life. As the holidays approach, we take a closer look at an unexpected cultural shift—the shape of Santa Claus. For nearly a century, Santa has been celebrated as a holly jolly figure with a long white bear…
Disclaimer: The podcast and artwork embedded on this page are from Havas Medical Anthropology, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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