ABOUT THIS PODCAST 🔗
Why do clients choose one expert over another, when both are qualified, experienced, and fully capable of doing the work?
Marketing Your Truth is a podcast for consultants, coaches, advisors, attorneys, and expert-led firms whose clients are choosing the person behind the solution. Hosted by positioning strategist Eli Natoli, each episode looks at what really happens inside a buying decision: how trust forms, why being visible isn't the same as being chosen, and how to make what's genuinely different about your expertise visible to the people looking for it.
We explore differentiation and positioning, buyer-alignment messaging, the client journey, authority, and human-centered marketing, including how to use AI without sounding like everyone else.
This isn't a show about posting more or chasing the next tactic. It's about helping the right clients recognize that you're the one.
Hosts:
Update frequency:
monthly
Average audio length:
25 minutes
Video podcast
English
United States
28 episodes
since Oct. 23, 2024
episodic
LATEST EPISODE 🔗
If you’re a coach, consultant, or expert trying to figure out how to choose a niche, you’ve probably heard the advice: narrow your focus, choose a specific audience, identify their biggest problem, and build your marketing around solving it.
And there’s good reason for that advice.
The more focused…
SEARCH PAST EPISODES
Search past episodes of Marketing Your Truth | Positioning and Marketing for Experts.
PREVIOUS EPISODES 🔗
In this episode, we’re looking at the often-overlooked second layer of a buying decision. I’ll explore the signals that help potential clients decide whether they trust the way you think, connect with your approach, and can see themselves working with you.
You’ll also learn why some of the most pow…
Want to go deeper?
Every marketing initiative in your business has a job to do in the client journey. Your social media, emails, ads, lead magnets, podcast, website, live events, and sales conversations should each create the right experience and prepare your ideal client for what comes next.
I bre…
Most visibility advice starts and stops at tactics: post here, speak there, start a podcast. But what happens when you're doing everything right and still can't show up consistently?
In this episode, Eli sits down with Nene Dabo, founder of ReViveHER, to go underneath strategy and into wh…
If you’ve ever lost a client to someone with less experience, fewer credentials, or seemingly weaker expertise, this episode explores why.
For years, we’ve been taught that great marketing is about proving we’re the best choice. We showcase our experience, testimonials, certifications, awards, and …
Most experts are told to find a niche, study the market, and position themselves around what people want.
It’s also one of the fastest ways to sound like everyone else.
The more closely you follow the conversations already happening in your market, the more likely you are to reinforce the same assu…
If you’ve struggled to define your target audience, choose the right niche, or create marketing messages that actually connect, this episode is for you.
In this episode, Eli explores why so many business owners misunderstand their target audience—and how traditional audience research often creates …
Why does marketing feel harder than it used to—even when your business is stronger, your expertise is deeper, and your marketing is more polished?
In this episode, Eli unpacks what’s changed in today’s marketing landscape and why many traditional marketing strategies are becoming less effective for…
In this episode, I’m joined by Jayne Warrilow, founder of Sacred Changemakers, for a conversation about resonance, alignment, leadership, and the invisible signals people pick up long before we ever speak.
We explore why some people naturally create trust and connection while others struggle to tra…
If you’ve ever thought about writing a book—or you already have one sitting there—you’ve probably asked yourself some version of this:
Now what?
Because the truth is, most people treat the book as the finish line. They write it, publish it, promote it… and then stop there.
But a book can do somethi…
Disclaimer: The podcast and artwork embedded on this page are from Eli Natoli, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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