ABOUT THIS PODCAST 🔗
The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.
What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce them. And it’s about all the blood, sweat, and tears these folks gave and the fun and laughter they had while doing it. Most important, the stories we will tell all happened right here in Kansas City.
Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.
Welcome to the Kansas City Marketing Legends Podcast!
Brought To You By — evolution Audio Post Production // Springboard Creative // KC Ad Club // PRSA of Kansas City
Update frequency:
biweekly
Average audio length:
57 minutes
Guest interviews
Has sponsors
English
United States
37 episodes
since May 6, 2024
episodic
LATEST EPISODE 🔗
Brad Moore didn't plan to end up at Hallmark. It was a last-minute interview, a mystery recruiter, and a few fortunate twists of fate that put him there. But once he arrived, he helped steward one of the most quietly powerful brand platforms in the history of American marketing: the Hallmark H…
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PREVIOUS EPISODES 🔗
Cindy Maude bought an agency with a million-dollar bank loan, moved it from Topeka to Lawrence, built it into a nationally respected shop, and then watched her biggest client, representing 44% of the revenue, walk out the door. That didn’t deter her. She went to work and rebuilt the agency. Over a …
SPECIAL TRIBUTE EPISODE // Greg Haflich had a gift for walking into a room, whether it be a franchisee meeting, a strategy session, or a dive bar stage, and making everyone feel like they were exactly where they were supposed to be. A Kansas-born, KU-bred field marketer who built his career across …
If you've lived in Kansas City long enough, you've heard Skip Quimby, you just might not have known it was him. As a co-founder of Wysong, Quimby & Jones, Skip helped make radio advertising an art form in this market, lending his voice and his wit to spots that people still remember d…
Pat O'Neill didn't take the obvious path to running a KC communications firm. He took the scenic route through cemetery caretaking, late-night concert reviews, limo runs for touring rock bands, and tiny Colorado newspapers before coming back to Kansas City and building something uniquely …
Ronda Zillner saw the senior living opportunity before most people were paying attention and built Zillner Marketing into a powerhouse by combining sharp data instincts with a deep understanding of how boomers would redefine aging. But getting there was anything but a straight line. From Illinois B…
Susan Spaulding built a career on a simple but powerful idea: that understanding people deeply is the most strategic thing a marketer can do. Starting in journalism and working her way through the agency world, she became Valentine Radford's de facto research engine before spinning Market Dire…
Steve Doyal didn't set out to become one of Kansas City's most trusted corporate voices, but Hallmark has a way of finding the right people. After serving his country and a few early career stops, Steve landed at Hallmark and never looked back, spending decades as the company's commu…
Doug Ballou calls it "marketing chess.” And after 50 years of playing it, he's earned the title of a grand master. From employee #31 at F/M/A to building Yellow Freight's marketing operation from the ground up, to the iconic strategy behind "Pork. The Other White Meat,” Doug has…
Eric Morgenstern was doing integrated marketing before the industry had a name for it. Splitting his days between ad accounts and PR accounts at Brewer, serving as Hallmark's national spokesperson, then founding Morningstar Communications, Eric has always operated at the intersection of strate…
Disclaimer: The podcast and artwork embedded on this page are from Sam Meers and Mike Swenson, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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