Inside Independent Publishing (with IBPA)

By Peter Goodman

About this podcast   English    United States

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas and strategies and tools for success.
Our interview guests will be independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, typographers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry.
We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the U.S. serving independent publishers and self-published authors. IBPA’s vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry.
Your host is Peter Goodman, publisher of Stone Bridge Press and a longtime member and past board chair of IBPA.
April 2, 2018
Anne-Marie Concepción of Seneca Design & Training presents the case for using InDesign as a p-book and e-book creation tool. Topics covered include: can Microsoft Word be used for book publishing? (the short answer: please don’t.) the importance of styles in InDesign learning InDesign using InDesign to create e-books creating Kindle books and using the Kindle Previewer designing for print vs designing for ebooks finding a designer Also, your questions on paying royalties to foreign publishers, learning more about printing and production. Sites and resources mentioned in the podcast include: Seneca Design & Training: https://senecadesign.com/ Lynda.com (search for “eBook fundamentals”) iBooks Author from Apple: https://www.apple.com/ibooks-author/ Kindle Previewer from Amazon: https://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000765261 Upwork (was Elance): https://www.upwork.com/ eprdctn on Twitter InDesign Magazine issue on book design: https://indesignsecrets.com/issues/issue-105-designing-books Industry Standards Checklist from IBPA: http://www.ibpa-online.org/page/standardschecklist “Levels of Quality in Printing” by Steven Waxman: http://printindustry.com/Newsletters/Newsletter-189.aspx Participants Anne-Marie Concepción is the founder and president of Seneca Design & Training, which provides cross-media consulting, training, design, and publishing services for a variety of organizations across the United States. She is widely known as one of a very few digital publishing gurus, having worked and taught in this field for twenty-five years, since the early days of PageMaker and QuarkXPress. Anne-Marie is now one of the nation’s premiere independent Adobe Certified Instructors, teaching hands-on classes at client sites around the world and helping publishers make smooth transitions to the latest software and workflows. As an industry expert, Anne-Marie enjoys sharing her real-world expertise via books, articles, and seminars. She’s the co-host of the InDesignSecrets.com blog and podcast with David Blatner, with whom she also co-authored Adobe InDesign CS/CS2 Breakthroughs (Peachpit Press, 2005). Visit Seneca Design & Training at https://senecadesign.com/. Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.
April 2, 2018
Tom Doherty of Cardinal Publishers Group presents need-to-know pointers for independent publishers seeking distribution for their books. He covers: the different types of distributor typical working arrangements, including exclusivity, house accounts, chargebacks, and services what you need to provide to find a distributor (such as a solid marketing plan!) the importance of keeping the lines of communication open discoverability working with online retailers Also: your questions on Digital Review Copies and royalties. Participants Tom Doherty has been president of Cardinal Publishers Group since 2000 and publisher of Blue River Press since 2004. Prior to Cardinal Publishers Group Tom worked in publishing for nearly twenty years including eight years in book distribution with Time-Warner and The Hearst Corporation. During his time at Cardinal Publishers Group, a full-service distributor, Tom has launched more than a hundred new imprints. As publisher of Blue River Press he published notable New York Times bestselling authors James Alexander Thom and Jack D. Hunter as well as category non-fiction and regional best sellers. You can check out his site at cardinalpub.com. Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.
April 2, 2018
Angela Bole, CEO of the Independent Book Publishers Association, gives an overview of IBPA and how its mission can help publishers become more successful in an ever-changing publishing landscape. Topics covered include: what is IBPA? who is IBPA for? how is publishing changing in America, and is it changing too slowly? why the era of stigmatizing self-publishers – or, author-publishers – is OVER! new models for creative publishing promotional opportunities and benefits at IBPA For more on IBPA, go to http://www.ibpa-online.org. Also, your questions on how to submit books to magazines, and is it legal to use characters from movies in fan fiction? Participants Angela Bole is chief executive officer of the Independent Book Publishers Association (IBPA), the largest book publishing association in the U.S. serving independent publishers and self-published authors. Prior to joining IBPA, Angela served two years as deputy executive director of the Book Industry Study Group (BISG), an organization that fosters conversation and consensus across all sectors of the book business. Before that, she served two years as BISG’s associate director and two years as its marketing and communications manager. Angela holds a Masters of Science in Book Publishing from New York University and currently serves on the board of directors for the Book Industry Study Group. In 2017, she was awarded the Book Industry Study Group’s Industry Champion Award, given to an individual whose efforts have gone beyond the requirements of his or her position to advance the book industry. Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.
April 1, 2018
Ian Lamont of i30 Media discusses strategies for using Amazon Marketing Services to make your book pop to the top in Amazon searches. Covered here are key concepts like bidding and budgeting, and a real-world assessment of what works and what doesn't when working with Amazon (or with Facebook and Google ads). Here’s the YouTube how-to video Ian mentions in the podcast: “How to Make Amazon Marketing Services Product Display Ads”: https://youtu.be/oQvAsSQ3tV4 Mentioned in the members’ question portion of the podcast are new classes in Copyediting and Developmental Editing at UCLA Extension. For information, go to https://www.uclaextension.edu/. Participants Ian Lamont is an award-winning technology journalist, author, and publisher, and the founder of i30 Media Corp. and IN 30 MINUTES Guides. He is also a director and treasurer of the Independent Book Publishers Association and serves on IBPA's Executive Committee. His books include Twitter In 30 Minutes and Lean Media: How to Focus Creativity, Streamline Production, and Create Media That Audiences Love. A graduate of Boston University and the Massachusetts Institute of Technology, he lives in the Boston area with his family. Visit https://in30minutes.com. Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.
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