ABOUT THIS PODCAST 🔗
Driving Success for Lawyers in Estate Planning, Elder Law and Special Needs
A growth acceleration podcast for attorneys to scale their firms to seven figures and more ... with host Jennifer Goddard, Founder and CEO at Integrity Marketing Solutions. Providing marketing tips and hacks to grow your law firm, drive leads and close more business at premium fees.
Update frequency:
monthly
Average audio length:
25 minutes
Guest interviews
Has sponsors
English
United States
64 episodes
since June 7, 2023
episodic
LATEST EPISODE 🔗
Your Google rankings look stable. Your website looks fine. Every metric dashboard says things are working. And yet the phone is ringing less. That disconnect is the moment a lot of estate planning and elder law firms make the most expensive move possible: they “fix” the familiar thing and miss what…
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Search past episodes of The Marketing Lawcast.
PREVIOUS EPISODES 🔗
AI can answer legal questions in seconds. So where does that leave estate planning and elder law firms?
In this episode of The Marketing LawCast, Jennifer Goddard tackles the question keeping many attorneys up at night: how does your firm win when artificial intelligence can define a trust, explain…
What if your firm doesn’t actually have a lead problem?
In this episode of the Marketing LawCast, Jennifer Goddard shares the story of an estate planning law firm that was generating leads for just $16.47 each—an incredible cost per lead by industry standards. The problem? Those leads were not turn…
When the calendar looks empty and the pressure rises, most firms reach for ads. We take a smarter route: diagnose the real bottleneck and fix the foundation so every dollar works harder. Jennifer Goddard walks through a practical, step-by-step framework any estate planning or elder law firm can use…
We unpack the real reason firms get traffic but not clients: visibility gets you found, selection gets you hired. We show how to diagnose conversion friction, use consult fees as a lever, and build follow-up that turns cold leads into booked matters.• visibility versus selection as separate problem…
Your marketing isn’t broken—your buyers changed. We dig into why steady SEO and consistent content can still produce wobbly pipelines for estate planning and elder law firms, and how AI-driven search now compresses discovery into a handful of rapid-fire micro-judgments. Before anyone clicks your li…
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects.
In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, re…
James Campbell, Chief Growth Officer of Integrity Marketing Solutions, shares how estate planning and elder law attorneys with multiple office locations can overcome unique SEO challenges and dominate search results in every market they serve. Discover the three-pillar approach to building a sustai…
Valerie Peterson, CEO of Atticus, shares how attorneys can build law firms that not only grow profitably but also support the kind of balanced, fulfilling lives every lawyer deserves.
Discover how Valerie’s journey, from practicing law to leading two national organizations, shaped her vision for he…
What happens when the CEO of a national marketing agency is diagnosed with one of the rarest—and deadliest—forms of breast cancer?
In this powerful solo episode, IMS CEO Jennifer Goddard shares the deeply personal story of how she walked away from her business overnight, fully expecting the worst… …
Disclaimer: The podcast and artwork embedded on this page are from Jennifer Goddard , which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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