ABOUT THIS PODCAST 🔗
How creative business owners can connect with their ideal people in ways that feel authentic, fun, and effective.
Hosts:
Update frequency:
weekly
Average audio length:
16 minutes
English
United States
112 episodes
since July 12, 2024
episodic
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Internet search expert John Colascione has been there and seen it all when it comes to understanding exactly how a business gets found and recommended by search engines.
In particular, he is a wealth of information on how AI-is changing internet search and specific things we, as sm…
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PREVIOUS EPISODES 🔗
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Marketing is not something most people associate with being trustworthy.
We tend to think of marketing as "what you need to say to get people to buy your product." That it's a means to an end and if you have to manipulate or push a little the sale justifies that beha…
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My guest, Chase Fairchild, knows what it takes to help local entrepreneurs turn their business dreams into reality. Through his agency, Bolt Marketing, Chase and his team create marketing campaigns for a variety of local businesses, from music venues to insurance agencies.
We had a…
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When I ask business owners to say more about why they loathe marketing, they say things like:
Marketing isn’t my thing.
I have no idea what I should be doing so I don’t do anything.
Marketing feels kind of skeezy and high pressure … that’s not my style.
I spent a ton of money on …
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If you’re a mission-led business owner like me, you probably love your work and love helping your clients.
But you may also struggle with talking about what you do because, well, what you do just isn’t inherently fascinating to most people.
When Cheri Martinen reached out to be to…
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If you're a small, mission-led business, you might believe your strongest marketing advantage is the unique solution you offer.
Usually we think of a unique solution as a technical advantage or a process advantage. And a unique solution is valuable, absolutely.
However, in the…
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A lot of mission-led business owners dream of writing a book. They imagine the big advance they will receive from their publisher, the tours, the publicity, the book signings.
Alas, those days are over my friends. Today anyone can put their content into the world and this has chang…
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Marketing is not about making a sale. Marketing is about creating a relationship based in trust and safety so that a sale can occur.
And the quality of sincerity is key to creating trust, safety, and credibility.
I know sincerity can feel like one of those "mushy" qualiti…
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When you hear “trailer parks” what comes to mind?
I doubt you think of the American Dream.
And yet my guest, Leo Young, thinks trailer parks are a great representation of the American Dream and shares how he sells trailer parks as an attractive investment opportunity. Everybody win…
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You have a great introduction and when a prospective client asks you "What do you do" you make the mistake many expert service providers make; you immediately launch into a detailed explanation about exactly what you do to help you clients.
You have entered "Processl…
Disclaimer: The podcast and artwork embedded on this page are from Judy Murdoch, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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