ABOUT THIS PODCAST 🔗
In today's business environment, experience is everything. It’s the number-one way to differentiate yourself from your competitors and create customers for life. But, the inverse is also true. Everything is experience. Every interaction — even the small ones — can determine whether or not customers come back and what they tell their friends. The Creating Superfans podcast is a fun, entertaining crash course in turning customer experience into your superpower... no capes required! Each week, author and speaker Brittany Hodak spotlights brands she loves and interviews some of the most brilliant minds in business today. At the end of every episode, you’ll have a list of new ideas to turn your customers and employees into loyal, raving superfans.
Hosts:
Update frequency:
weekly
Average audio length:
34 minutes
Guest interviews
Has sponsors
English
United States
72 episodes
since Nov. 11, 2022
episodic
LATEST EPISODE 🔗
What’s the difference between an audience that’s simply listening and one that’s truly engaged? Often, it comes down to something surprisingly simple: giving people a voice.
In this episode, Brittany sits down with Oscar Svernlov of Mentimeter, an interactive presentation platform she’s used hundre…
SEARCH PAST EPISODES
Search past episodes of Creating Superfans.
PREVIOUS EPISODES 🔗
It’s hard to imagine now, but there was a time when plenty of people in Nashville didn’t think Taylor Swift would make it.
In this episode, Brittany welcomes back Washington Post pop culture reporter Emily Yahr to talk about her new book, Taylor Swift: The Debut Years, an extensively reported look …
How hard are your customers working just to do business with you?
In this solo episode, Brittany introduces the ACHE framework, a simple way to spot unnecessary friction in your customer experience. Where are customers having to Ask, Chase, Hesitate, or Explain again? Each one is a clue that someth…
In this episode, Brittany shares personal stories to explain the invisible “trust deficit” that prospects and customers bring into relationships and five lessons for overcoming it.
01:46 Stage Style Anxiety
03:49 Stylist Sticker Shock
04:29 Mean DM Wake Up Call
05:27 Finding Glamhive Match
06:29 Tr…
What does it take to build a brand people don’t just buy from—but genuinely want to be part of?
In this episode, Brittany sits down with Jesse McKinney, co-founder and CEO of Red Aspen, to talk about the mission, culture, and community behind the fast-growing beauty brand. Jesse and her co-founders…
How do you evolve a 40-year-old brand without losing what made people love it in the first place?
In this episode, Brittany sits down with Jeff Hetsel, President and Chief Operating Officer of Cicis Pizza, to talk about the people, principles, and decisions driving the iconic brand forward. Jeff ha…
It’s hard to think of another person who belonged to so many people quite like Dolly Parton.
In this special episode of Creating Superfans, Brittany reflects on Dolly’s extraordinary life and legacy, sharing personal stories from the times she was lucky enough to work with her and exploring why gen…
Luxury isn’t about spending more. It’s about noticing more.
In this episode, Brittany sits down with Neen James, leadership strategist, keynote speaker, and author of Exceptional Experiences, to rethink what “luxury” really means—and why any business, at any price point, can make customers feel see…
What if your customers are telling you exactly how to improve your business... and you've never heard a word of it?
In this episode of Creating Superfans, Brittany sits down with Kevin Farley, Chief Customer Officer at InStore AI, a company that helps convenience store retailers understand wha…
What if the reason your customer experience strategy isn't working... is simply because nobody can remember it?
The best processes in the world don't matter if your team can't recall them when a customer is standing right in front of them.
In this episode, I'm diving into one of…
Disclaimer: The podcast and artwork embedded on this page are from Brittany Hodak, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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