ABOUT THIS PODCAST 🔗
The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.
Hosts:
Update frequency:
every 23 days
Average audio length:
29 minutes
Guest interviews
English
United Kingdom
89 episodes
since Oct. 3, 2021
episodic
LATEST EPISODE 🔗
Could you build the next major creator talent business?In the latest episode of The Business of Creators, Ian speaks to Ore Ade, Partnerships Lead for Creator Networks at TikTok LIVE UK, about the huge opportunity around TikTok LIVE Creator Networks.They discuss what a Creator Network actually does…
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PREVIOUS EPISODES 🔗
HubSpot has built a media company inside its software business — powered by creators, YouTube, newsletters and AI, and reaching 50 million people every month.In this episode of The Business of Creators, Ian Shepherd speaks with Jonathan Hunt from HubSpot Media about the strategy behind that growth,…
Podcasting is changing faster than ever—and the creators who adapt now will have a massive advantage. Check out Riverside 2.0 at https://creators.riverside.com/BusinessOfCreators In this episode of The Business of Creators, Ian Shepherd sits down with Kendall Breitman, Head of Community at Riversid…
The future of the creator economy isn't content—it's something much bigger. In this episode of The Business of Creators, Ian Shepherd sits down with Sid Yadav, Founder and CEO of Circle, to explore why the future of the creator economy is shifting from audiences to communities. Sid shares…
Most VCs hide behind pitch decks and private networks — Marshall Sandman is building a venture fund on social media, one daily post at a time.In this episode of The Business of Creators, Ian Shepherd sits down with Marshall Sandman, founder of Animal Capital, to explore how social media is changing…
Now anyone can now build a binge-worthy series from scratch.In this episode of The Business of Creators, Ian Shepherd sits down with Angela Yu to explore how AI is revolutionizing storytelling—and unlocking a new era where anyone can create, own and monetize their own story IP.Angela shares the vis…
Most AI-generated content looks impressive — but almost none of it is actually usable for real brands.In this episode of The Business of Creators, Ian Shepherd sits down with Simon Davis, founder of SecretSauce, to explore how his AI-native platform is solving one of the biggest gaps in AI content …
Are brands making a massive mistake by overlooking YouTube?In this episode of The Business of Creators, Ian Shepherd sits down with creator Larray and CAA talent agent Andrew Graham to unpack why Fortune 500 brands have shifted budgets to TikTok and Instagram and what they’re losing by ignoring the…
What if the creators promoting your brand didn’t just get paid, but actually owned a piece of it?In this episode of The Business of Creators, Ian Shepherd sits down with Jeff Frommer, founder of OWM, to break down why the future of the creator economy isn’t more #ads — it’s ownership.Jeff explains …
Smosh didn’t just survive two decades on YouTube, it rebuilt itself into a premium comedy company, and this episode breaks down exactly how they did it. In this episode of The Business of Creators, host Ian Shepherd sits down with Alessandra Catanese, CEO of Smosh, to break down how one of YouTube’…
Disclaimer: The podcast and artwork embedded on this page are from Ian Shepherd, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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