ABOUT THIS PODCAST 🔗
Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at https://ASNHomeCareMarketing.com
Hosts:
Update frequency:
every 2 days
Average audio length:
28 minutes
Has sponsors
English
United States
499 episodes
since Oct. 26, 2014
episodic
AUDIENCE OF THIS PODCAST 🔗
~96.28% of listeners are from United States.
🇺🇸
US
96.28%
🇬🇧
GB
2.57%
🇨🇴
CO
0.28%
🇵🇭
PH
0.28%
🇨🇦
CA
0.28%
🇮🇳
IN
0.28%
Others
0.03%
* Data source: directly measured on Listen Notes. real-time
LATEST EPISODE 🔗
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A full October schedule can make December feel a long way off.
Until three families pause care, a caregiver takes vacation, and a large client’s services end in the same week.
In our October 7 Mastermind, Dawn Fiala, Annette Ziegler, and Lisa Marsolais talked about what home care a…
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PREVIOUS EPISODES 🔗
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You stopped by the office for “just a minute.”
A quick hello. A cup of coffee. One question from the team. A client situation you offered to help with.
Suddenly, it’s 1 p.m., and you haven’t visited a single referral partner.
Sound familiar?
In this episode of Home Care Marketing U…
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You worked hard to earn that home care referral. How long did it sit in your voicemail?A family looking for help may keep calling agencies until someone answers. A discharge planner trying to get a patient home needs a clear next step.In this episode of Home Care Marketing Unfilter…
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You did the assessment. The family liked you. Everyone seemed interested.
Then you left without a signed agreement.
And now they're “thinking about it.”
In the newest episode of Home Care Marketing Unfiltered, Dawn, Annette, and Lisa tackle a big question:
Why don't more …
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Some weeks in the field feel brutal. You’re doing all the right things, making your stops, trying to connect with referral sources, and it’s like you’re invisible. That silence can mess with your confidence fast, especially in referral-based sales where it feels personal when nobod…
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“We decided to go with another agency.”
That one stings—especially when you thought the assessment went well.
But before you decide it was all about price, ask.
And before you disappear, ask whether you can check in again.
In this episode of Home Care Marketing Unfiltered, Dawn, Li…
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A referral source stops us in the hallway and drops the sentence every home care agency dreads: “We found your overnight caregiver sleeping.” That one moment can cost trust, referrals, and more importantly, put a vulnerable senior at risk. Dawn and Lisa break down what to say on th…
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You can feel it when someone has actually built a home care agency the hard way and kept it growing for years. Mark Dermont, a seasoned Touching Hearts franchise owner in New York, joins us for a candid look at what happens behind the scenes: the first-year stress of no paycheck, t…
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The biggest reason families choose a home care agency isn’t your website, your rankings, or your ad budget. It’s whether a real, competent human answers the phone when their world is falling apart. We dig into what it feels like on the other end of that call: an adult child leaving…
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The fastest way to get more home care referrals is often the simplest: make it easy for referral sources to reach you. We talk about what happens when you move from phone tag to a real texting relationship with hospital case managers, social workers, and facility teams and why that…
Disclaimer: The podcast and artwork embedded on this page are from Valerie VanBooven RN BSN, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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