ABOUT THIS PODCAST 🔗
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Hosts:
Update frequency:
every 5 days
Average audio length:
41 minutes
Guest interviews
English
United States
124 episodes
since April 11, 2025
episodic
LATEST EPISODE 🔗
On this episode, we're joined by Matt Price, President & CEO of Teton Valley Brands - the Idaho chip company behind Real Idaho Potato Chips and Tallow & Stone.
Matt took the CEO seat in 2024 after working alongside founder Kyle Nehring as a consultant.We dig into why Matt thinks so man…
SEARCH PAST EPISODES
Search past episodes of Shelf Help: The Tactical CPG Podcast.
PREVIOUS EPISODES 🔗
On this episode, we're joined by Matt Gallira, Founder & CEO of Big Mozz - the premium mozzarella stick brand that started as a stadium and restaurant food service business before eventually landing in the freezer aisle.We get into how Matt went from handmade pasta sauces to a Brooklyn pop…
On this episode, we're joined by Adam Brown, Founder & President of Sircle Media - the go-to social media agency for CPG brands. Adam has been in and around digital since 1999, starting Sircle in 2012 after a decade running sales and marketing in the mortgage industry.
Adam walks through w…
On this episode, we're joined by Eric Schnell, Founder of BeyondBrands - the 40-plus partner operating group that works as a fractional management team for early stage CPG brands. Eric co-founded Steaz in 2002 and has since co-founded or helped launch Good Catch, GoodSAM, Cool Beans, and Free …
On this episode, we're joined by Keith Bearden, CEO of Alter Eco, No Cow and Good Karma - the Trek One Capital portfolio spanning organic Swiss-made chocolate, plant-based protein bars and flax milk. Keith previously led Yogi Tea's international division, served as CEO of Lifebrands US an…
On this episode, we're joined by Akash Raju, Co-founder & CEO of Glimpse - the AI platform that automates deductions, revenue recovery, and cash application for CPG brands selling into retail.
Akash and his two Purdue classmates started Glimpse in 2020 as an Airbnb product placement busin…
On this episode, we're joined by Simon Solis-Cohen, Founder of Huxley - the Minneapolis-based plant-powered energy refresher made with real fruit juice and caffeine from upcycled cascara superfruit. Simon is a chef by training who ran a wine marketing agency for years before selling it and goi…
On this episode, we're joined by Belle Robinson, Founder of ROXII Supercube - the functional wellness brand putting superfoods, collagen and electrolytes into nutrient-infused ice cubes that melt into whatever you're drinking.
Belle is a certified nutritional therapist who spent years fr…
On this episode, we're joined by Jasen Urena, Vice President at NestFresh, the humane egg brand that just became the first national brand in the US to move its entire retail lineup to in-ovo sexed Humanely Hatched eggs.
Jasen has spent 20 years with the company across marketing, sales, and op…
On this episode, we're joined by Jesse Arntson, Director of Sales, Mass & Club at SLATE Milk - the high protein, lactose-free shake and iced coffee brand.
Jesse has spent close to two decades on the commercial side of beverage, with stops at Red Bull, ZOA Energy, Fever-Tree and Bobo's…
Disclaimer: The podcast and artwork embedded on this page are from Adam Steinberg, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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SEARCH PAST EPISODES
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