ABOUT THIS PODCAST 🔗

Update frequency:
weekly
Average audio length:
46 minutes
Guest interviews
Has sponsors
English
Australia
71 episodes
since Feb. 26, 2022
episodic

LATEST EPISODE 🔗

Business automation has a reputation problem. It is supposed to give you time back, but most of it ends up feeling cold and robotic, nothing like the business you set out to build. In this episode Emma breaks down how to automate your business without becoming a robot: which tasks to hand off, whic…

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PREVIOUS EPISODES

There's a moment in every business when you realise the way you've been working can't keep working. The harder you push, the smaller the world around you gets. The more you "scale," the less you actually live. This week on The Flow Lane, I'm sitting down with Abigail B…
Premium clients don't buy cheap. They buy certainty.  In this episode, Emma walks through the CERTAIN method: a 7-part framework for attracting high-ticket clients without chasing, convincing, or compromising your energy. If you're scaling your business and ready to move out of constant l…
The best wellness practitioners are often the worst marketers. And it's costing them.  If you're a breathwork facilitator, chiropractor, nutritionist, somatic practitioner, yoga teacher, or any kind of wellness pro watching less-skilled people fill rooms and charge premium prices while yo…
Imposter syndrome isn't proof you're a fraud - it's proof you're growing.  In this episode of The Flow Lane, Emma unpacks the three lies imposter syndrome tells high-achieving women, why it intensifies the more successful you become, and a simple practice to use the next time it…
Can you actually build a business and be a present mother, or is something always slipping? In this episode of The Flow Lane, Emma Maidment shares her honest, unfiltered journey of doing both. Not the highlight reel. The real version: the guilt, the recalibration, the seasons that didn't look …
Should you pay for PR placement, or is there a smarter way to build credibility and visibility in your business? Emma had a client recently come to her with a story. A friend was about to spend $8,000 on a magazine feature, hoping that somehow, somewhere, the right person would see it and it would …
Have you ever dropped your price because a lead went quiet? Or watched someone with less experience charge significantly more than you and actually get it? That moment of confusion is worth paying attention to, because the gap between what you charge and what you could charge is rarely about your s…
If your personal brand feels like a costume you have to keep putting on - this one's for you. So many female entrepreneurs have a brand that looks the part but quietly feels off. The content feels exhausting to create. The clients it attracts aren't quite right. And somewhere underneath i…
What if protecting your energy wasn't a wellness habit but your most powerful business strategy?In this episode, Emma introduces the concept of "Energetic ROI"  the idea that how you spend your energy is just as important as how you spend your money. If you've been running on em…
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