ABOUT THIS PODCAST 🔗
Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.
Update frequency:
every 27 days
Average audio length:
45 minutes
Guest interviews
Has sponsors
English
United States
48 episodes
since Oct. 24, 2023
episodic
LATEST EPISODE 🔗
Most people buy probiotics like they buy shampoo: grab the brand they recognize and hope for the best. But probiotics are living microorganisms, and the difference between “works” and “waste of money” often comes down to details most labels don’t make clear like refrigeration, shelf time, and wheth…
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PREVIOUS EPISODES 🔗
If you sell supplements or natural products and you market online, you can’t assume you’re “too small” for regulators to notice. We sit down with compliance expert Asa Waldstein to map the real enforcement trends we’re seeing, from FDA warning letters to behind-the-scenes demand letters that can es…
What if the label isn’t telling the whole truth—and your reputation is on the line? In this episode, we sit down with Deleo de Leonardis, Co-founder and CEO of Purity-IQ, to unpack the hard realities of private label and white label, why identity testing isn’t enough, and the practical steps small …
What happens when mentorship, grit, and a love for community collide? Brian joins us to share how a summer job at a natural products store became a 20‑year journey to ownership—and how that path is shaping a smarter, stronger future for independent retail. From surviving cancer to chairing SENPA’s …
Growth doesn’t always come from bigger budgets; it often comes from better neighbors. We share a step-by-step case study of how a local retailer climbed from a 12% year-over-year decline to a 12% gain by running just two partner-led events per month—and we unpack every piece of the system so you ca…
Aromatherapy can be more than a pretty scent—it can be a reliable wellness tool and a powerful retail differentiator. We sat down with Pranarōm’s national educator, Liza Dawkins, to unpack how safety, sourcing, and smart training turn essential oils into solutions customers can trust. From counteri…
Search is slipping, social buries links, and great employees aren’t browsing job boards. That’s the new reality for natural products retailers, and it’s exactly why we’re leaning into programmatic ads and geofencing to reach both customers and potential hires where they actually are—on their phones…
Mass channels can cut price, but they can’t replace trust. We sat down with a veteran of 36 years in natural products to unpack how independent retailers win by returning to the industry’s roots: education, transparency, and community. From the Soho stage to day-to-day floor conversations, we trace…
The retail landscape for natural products has changed dramatically, especially since the pandemic pushed more consumers toward Amazon and online shopping. How can independent health food stores not just survive but thrive in this environment? Jake Kivico, representing the third generation of family…
A personal tragedy transformed Kristina Hall's life when her father was diagnosed with stage four prostate cancer during her senior year of college. This devastating news sparked a journey into the world of nutrition and supplements as Kristina witnessed how dramatically food choices and targe…
Disclaimer: The podcast and artwork embedded on this page are from Tina Maddock, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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