ABOUT THIS PODCAST 🔗
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Hosts:
Update frequency:
every 12 days
Average audio length:
42 minutes
Guest interviews
Has sponsors
English
United States
216 episodes
since Aug. 15, 2022
episodic
LATEST EPISODE 🔗
Vendoroo went into its biggest industry event this year needing to reverse a real downward trend in momentum. Pablo Gonzalez breaks down the “lightning strike” strategy they built around it.What we get into:✅ The “lightning strike” framework: one narrative, one attendee realization, and every touch…
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PREVIOUS EPISODES 🔗
Event ROI keeps getting blamed on the event team, but the real breakdown often starts once leads land in sales' hands. This episode traces exactly where that handoff falls apart, and who should actually own it. What we get into:✅ The sales handoff moment where most event pipeline quietly dies✅…
Your CMO wants strategy. Your trade show is in three weeks. Your team just lost a headcount. Sound familiar? Ashley Keating runs the entire events and field marketing function at CallMiner: trade shows across the US, Canada, UK, and now Central Europe after a 2025 acquisition, plus webinars, field …
Most event marketers know when a stakeholder's direction is off. Few have the line that turns that instinct into influence. In this episode:✅ The strategy session Felicia interrupted to ask one question, and how it reshaped the entire agenda ✅ A hard number versus a changed conversation, and w…
Your event wasn't the problem.Ask any event marketer to be honest, and they'll tell you exactly how they'd build a stronger show if they had the budget, the runway, and the right people in the room saying yes at the right time.But shrinking resources, last minute executive pivots, an…
Customer events are not prospecting campaigns, so measuring them by leads alone misses their real business impact. The better questions are whether customers become more loyal, engage more deeply, and strengthen their relationship with your brand.Inside this episode:✅ The customer-event metrics tha…
Your VP asks why events deserve more budget next year. You could defend every line item. Or ask for something else entirely. Matt says fighting for more money is usually the wrong fight. Alignment first, results second, budget third. That reframe is what separates event marketers who get taken seri…
What's the point of a stunning trade show booth if nobody inside it knows why they're there? Casey Smalley, Director of Global Events at Avetta, joins Matt Kleinrock to make the case that the smartest line in your event budget isn't the build. It's the briefing.In this episode:✅…
Too many events still rely on the same booths, the same activations, and the same “safe” playbook. The result: experiences people walk past, forget, or never meaningfully engage with in the first place. Ashley Nuske, Director of Field & Event Marketing at Goldcast (now Cvent), joins Matt Klein…
Are you heading into fall events the same way you did last year? Same booth, same playbook, same hope that something sticks?Most event marketers aren't lazy. They're just busy. And busy has a way of turning strategy into autopilot. That gap between teams who show up and teams who show up …
Disclaimer: The podcast and artwork embedded on this page are from Matt Kleinrock, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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