Rock n' Roll Research Podcast

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Dan Braker started his insights career with the Angus Reid Group in Canada, later purchased by Ipsos. He moved to LA and started Breakthrough Research in 2013. In his spare time, Dan became an accomplished independent filmmaker and screenwriter, including the short film, “Peace,” starring Kurtwood …

Ryan Fennelly’s passion and expertise in behavioral science led him to found his consultancy, Valsier, earlier this year after an insight career with Suntory, PepsiCo, Circana and Ipsos. But Ryan is also a shredding metal guitarist which led to him playing at the legendary Stone Pony in Asbury Park…

Shawn Herbig prefers his old fashioned with a side of insights. After starting his career at Ford Motor Company, Shawn founded IQS Research in Louisville which is still going strong after 27 years. But that’s not his only venture. Shawn is also the Founder and Chief Infusion Officer at Bluegrass Bi…

After training in electrical engineering and finance, a split-second decision to join P&G’s Consumer Market Knowledge department in Saudi Arabia launched Yogesh Chavda’s lifelong career in global insights, marketing and strategy. Since then, he’s had his boots on the ground on nearly every cont…

During the week, Jeff Howanek is a Sr. Director at the Langston Company, a top consumer insights firm in Denver focused on modular approaches and thoughtful use of AI. But when the weekend comes, you can find Jeff helping others make lifetime memories by laying down tasty bass lines for a wedding b…

“I will never again build a strategy that is not built on consumer insights.” That is a lesson Pam Everett learned the hard way earlier in her career as a product manager at Husqvarna. She has gone on to apply that lesson in product, innovation and insights roles at S&D/Westrock Coffee, Grupo B…

Kahren Kersten is a highly trusted strategic advisor and consultant through both Cambiar and her own firm, Experience Insights. She is an Insight250 member and passionate industry advocate through her involvement in the Market Research Council and the Insights Career Network among others. Kahren tr…

A behavioral economist, a BBC quiz show winner and a 14-yr old college student walk into a bar . . . and they realize they are all Leigh Caldwell, founder of Irrational Agency.Leigh traces his intellectual, social and career path including his book, “The Psychology of Price,” and his experience on …

Brian Peterson is currently Digital Marketing Director at the top tier sample company, EMI Research Solutions, where he has been for the past 9 years. He’s also the long-time host of the Intellicast podcast. We talk synthetic data, digital twins and training data. But we also discuss our respective…