ABOUT THIS PODCAST 🔗
The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.
Hosts:
Update frequency:
weekly
Average audio length:
38 minutes
Guest interviews
English
United States
149 episodes
since Oct. 20, 2021
episodic
LATEST EPISODE 🔗
Cliff Kennedy spent eight months as a Frios Gourmet Pops franchisee before buying the whole company in 2018. Back then, Frios had about 12 brick-and-mortar shops. During COVID, Cliff rewrote the FDD from the ground up, moved franchisees out of their leases, and turned the brand into "the moder…
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PREVIOUS EPISODES 🔗
In this episode of The Art of Franchise Marketing, Michael Hartel, Founder and CEO of Cabinet IQ, shares the marketing, operational, and strategic insights behind the company’s growth. Michael discusses the foundational work required to build a scalable franchise system, from strengthening onboardi…
How do you grow a franchise brand while maintaining trust, consistency, and purpose across every market?
In this episode of The Art of Franchise Marketing Podcast, Erin Martin sits down with Kim Hanson, CEO of LearningRx, to discuss the realities of scaling a high-touch franchise brand. Kim shares …
In this episode of The Art of Franchise Marketing, Erin Martin sits down with Michelle Payne, SVP of HomeWell Care Services, to explore what it takes to build a trusted franchise brand in an increasingly complex marketing landscape. Michelle shares how HomeWell’s rebrand helped expand its positioni…
In this episode of the Art of Franchise Marketing Podcast, Erin Martin sits down with Shoshannah DiDomenico, Director of Field Marketing at Scooter’s Coffee, to explore the power of grassroots and local marketing in today’s increasingly competitive QSR landscape.
Shoshannah shares how Scooter’s em…
In this episode of The Art of Franchise Marketing, Erin welcomes Nathan Allman, Co-Founder of Chefs for Seniors, to discuss how he helped grow a family-inspired concept into a franchise with nearly 100 locations while staying true to a people-first approach.Nathan shares the lessons learned from sc…
Ashley Beckwith, Senior Digital Marketing Manager at Stellar Service Brands, joins Erin Martin to discuss how franchise brands can build scalable marketing systems that drive real business results. From franchisee adoption and marketing playbooks to hyper-local content, AI-powered review management…
Building a successful franchise takes far more than a great business idea, it requires proven systems, exceptional training, and a commitment to supporting franchisees every step of the way. In this episode, Dan Deak, President and CEO of Home Halo Franchising, shares how his experience growing a h…
After more than three decades in the fitness industry, Rick Mayo has learned that sustainable franchise growth isn't built on chasing every new marketing trend, it's built on consistency, diversification, and a clear brand strategy.
In this episode of The Art of Franchise Marketing, Erin …
In this episode of The Art of Franchise Marketing, Erin Martin sits down with Brad Coleman, retired NASCAR driver and the leader behind SafeWay Driving, to explore his remarkable journey from the racetrack to transforming one of Texas' leading driver education brands.
Brad shares how SafeWay e…
Disclaimer: The podcast and artwork embedded on this page are from Netsertive, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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