ABOUT THIS PODCAST 🔗
Future of Marketing explores how B2B marketing teams are actually using AI at work.
Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams.
This isn't about tools or perfect answers. It's about how marketing actually gets done when AI enters the system: what works, what breaks, and where teams are still experimenting.
Live uncertainty is allowed. Concrete examples are required.
If you're responsible for growth, pipeline, or brand and trying to turn AI into something genuinely useful, this show is for you.
thefutureofmarketing.substack.com
thefutureofmarketing.substack.com
Update frequency:
every 12 days
Average audio length:
43 minutes
Guest interviews
English
United States
25 episodes
since Feb. 10, 2026
episodic
LATEST EPISODE 🔗
In this episode of Future of Marketing, hosts Mada Seghete (Upside) and Ethan Smith (Graphite) chat with Alex Atzberger, CEO of Optimizely. This conversation explores how a well-known marketing technology company evolves when AI starts reshaping the category it helped define. Alex breaks down why h…
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Search past episodes of Future of Marketing.
PREVIOUS EPISODES 🔗
In this episode of Future of Marketing, host Ethan Smith (Graphite) chats with Tom Sweeney, Head of Growth at Watt. This conversation explores how an early B2B company can sell an enterprise product without immediately building a classic SDR-heavy motion. Tom breaks down how Watt is using founder-l…
In this episode of Future of Marketing, hosts Mada Seghete (Upside) and Ethan Smith (Graphite) chat with Russell Banzon, CMO at Cresta. The conversation works through problems most B2B marketers hit. How do you get a Fortune 500 logo to agree to a case study, and when. How to make numbers credible …
In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Kelly Hopping, CMO at 6sense, to unpack how AI is changing the way marketing teams are built, measured, and managed. Kelly explains why she no longer backfills roles one-for-one, how agents are shifting manual …
In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Jonathan Kvarfordt, VP of Marketing at 1mind, to unpack how AI is changing pipeline generation, buyer coverage, and the structure of GTM teams. Jonathan argues that most teams are using AI too narrowly by tryin…
In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Scott Holden, CMO at Vanta, to unpack how marketing changes when AI accelerates output, weakens old playbooks, and makes authenticity harder to fake. Scott shares why he believes “expertise is dead,” how Vanta …
In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Morgane Palomares, VP of Marketing at Braintrust, to unpack how marketing leaders can build credibility, speed, and leverage inside technical companies. Morgane shares how she used Reddit scraping, Gong ca…
In this episode of Future of Marketing, hosts Mada Seghete and Ethan Smith sit down with Vanessa Thompson, a senior marketing leader who helped scale Twilio from a developer tool into a $5B revenue company, to unpack how AI changes the operating model for marketing. Vanessa argues that the future o…
In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Anthony Kennada, Founder and CEO of Goldenhour to examine what happens when AI automates the mechanics of marketing. Anthony argues that the old B2B playbook, gated content, nurture sequences, demo request…
Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper, a demand conversion platform used by companies like ClickUp, Gong, Cursor, Verizon, and Upside that turns inbound leads into booked meetings via agentic workflows. She founded the company in 2016 with her husband Nicolas and bootstrapp…
Disclaimer: The podcast and artwork embedded on this page are from Mada Seghete, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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