ABOUT THIS PODCAST 🔗
Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.
Hosted by Cassie Clark, fractional content strategist and AI search visibility consultant for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, select, and surface content.
Each episode breaks down real-world experiments, SEO, GEO / AEO, and content marketing strategies designed to help brands get found in AI-generated answers, not just traditional search results.
You’ll learn how to:
-Optimize content for AI-driven search and answer engines
-Blend traditional SEO with AI search optimization
-Build entity authority across search, social, and AI platforms
-Drive traffic, leads, and trust as search behavior continues to evolve
If you’re trying to future-proof your content strategy and understand how AI is reshaping discovery, Found in AI gives you the frameworks, insights, and tactics to stay visible—wherever search happens next.
Hosts:
Update frequency:
semiweekly
Average audio length:
18 minutes
Guest interviews
English
United States
100 episodes
since Aug. 11, 2025
episodic
LATEST EPISODE 🔗
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AI search is moving beyond citations and recommendations. As consumers use AI to discover businesses (and personal agents begin browsing the web on their behalf), brands need to thi…
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Search past episodes of Found in AI: AI Search Visibility, SEO, & GEO.
PREVIOUS EPISODES 🔗
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In this episode of Found in AI, Cassie Clark talks with Peter Rota, an SEO professional with 15 years of experience, about the rapidly growing market for AI visibility tools — and w…
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Google is expanding AI Mode’s monitoring capabilities, letting users have Google continuously watch the web for new information instead of repeatedly running the same search. In thi…
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In this episode of Found in AI, Cassie Clark welcomes back Tommy Landry, founder of Return On Now and author of The Signal and the Source, for a conversation about the connection be…
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AI is moving beyond answering questions and toward taking action on our behalf. But as agents handle more of the customer journey, what happens to the websites and publishers that m…
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Does ChatGPT recommend the same brands to everyone?
In this episode of Found in AI, Cassie Clark talks with Joao from Friction AI about new research examining how personalization ch…
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OpenAI is testing a new kind of ChatGPT ad that doesn't just send users to a landing page. It starts a conversation.
In this Found in AI news update, Cassie Clark breaks down O…
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In this episode of Found in AI, Cassie Clark talks with Leah Nurik, CEO and co-founder of Brandy AI, about why brands need to think much more broadly about what influences their vis…
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In this Found in AI news update, Cassie Clark breaks down Peec AI’s research into OpenAI’s Labrador retrieval index, including the separate indexes identified for web content, news,…
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Google is giving us a pretty clear look at what comes after AI search visibility: AI agents that don't just recommend brands, but help consumers take action.
In this week'…
Disclaimer: The podcast and artwork embedded on this page are from Cassie Clark, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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