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ABOUT THIS PODCAST 🔗

Update frequency:
every 26 days
Average audio length:
28 minutes
Guest interviews
English
United States
10 episodes
since Feb. 8, 2025
episodic

LATEST EPISODE 🔗

Send a text How did Boeing transform from an engineering powerhouse willing to bet the company on revolutionary aircraft into one where engineers feared speaking up about safety concerns? This episode examines the 25-year cultural shift following the McDonnell Douglas merger that led to the 737 MAX…

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PREVIOUS EPISODES

Send us Fan Mail While many have called Jaguar's rebrand "the worst marketing decision they'd ever seen" and declared it "brand suicide," it just may be Jaguar's bravest business decision in decades. In this episode of "A Case Study in Corporate Fear," h…
Send a text After 99 years of guarding their secret formula, Coca-Cola made the boldest move in consumer goods history. When Pepsi's taste tests revealed that consumers preferred their sweeter formula 57% of the time, Coca-Cola panicked and took the unthinkable step – they altered their sacred…
Send a text How did Atari go from a $250 startup to controlling 80% of the video game market, only to collapse in one of corporate history's most spectacular failures? In this episode of "A Case Study in Corporate Fear," host Taras Wayner explores the company that invented the modern…
Send a text Tower Records was more than a store – it was a cultural phenomenon. With $1.1 billion in annual revenue at its peak, 200+ locations across 18 countries, and music experts who could trace the lineage from The Ramones to The Strokes, Tower Records was the mecca for music lovers worldwide.…
Send a text In this episode, we examine the rise and fall of internet pioneer Yahoo through the lens of Brad Garlinghouse's explosive internal memo, which would become known as the "Peanut Butter Manifesto." From Yahoo's origins as "Jerry and David's Guide to the World…
Send a text How did BlackBerry – the company that revolutionized mobile communication with always-on email and iconic keyboards – collapse from 50% market share to irrelevance in a decade? In this episode, I examine how fear transformed smart executives into prisoners of their past success, renderi…
Send a text How did Sony—the company that revolutionized portable music with the Walkman—lose its market dominance to Apple, a computer company with no prior experience in the music industry? In this episode, I examine how fear transformed Sony's innovative culture into siloed kingdoms that sa…
Send a text This episode of "A Case Study in Fear" examines how Blockbuster became a victim of its own market dominance. Host Taras Wayner investigates how the video rental giant went from revolutionizing home entertainment with 9,000 stores worldwide to filing for bankruptcy, all because…
Send a text "A Case Study in Fear" uncovers how Kodak became a casualty of its own success. Host Taras Wayner explores how the photography giant went from democratizing photography to filing for bankruptcy, all because of one powerful emotion: fear. Discover how Kodak's executives bu…
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