The Unlock with Oliver Bruce
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The Unlock with Oliver Bruce
Listen Score
LS 39
Global Rank
TOP 2%

ABOUT THIS PODCAST 🔗

What does it really take to build a business that wins?

The Unlock Podcast with Oliver Bruce delivers candid conversations with game-changing business founders and entrepreneurs, revealing the decisions, failures and uncomfortable truths behind their success.

As the founder and CEO of PinPoint Media, an investor and speaker, Oliver has spent more than a decade building, scaling and exiting businesses. In each episode, he uncovers the marketing strategies, growth frameworks and scale-up methods that actually move the needle.

Expect unfiltered founder interviews, hard-earned lessons and solo episodes where Oliver breaks down real business problems submitted by listeners.

Honest conversations and practical insights you can use to grow your business, or build your next venture.

Previously known as Success Is In The Mind.

Sponsored by Incard — helping entrepreneurs make more money. Sign up for FREE.

More Value:

Follow on YouTube for deep-dives & video episodes: www.youtube.com/@TheUnlockOliverBruce

Need a 1-2-1 with Oliver or want to be on the show, visit: www.oliverbruce.co.uk

Read more information on key points in Oliver's newsletter: The Brucey Bonus newsletter 

Follow The Unlock & Oliver's socials:
LinkedIn | TikTok | YouTube | Instagram | Apple Podcast | Spotify podcast


Entrepreneurship
How To
Business
Investing
Education
Hosts:
Update frequency:
weekly
Average audio length:
41 minutes
Guest interviews
English
United Kingdom
101 episodes
since Aug. 4, 2020
episodic
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IN THIS PODCAST 🔗

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LATEST EPISODE 🔗

Losing £1.8M, Nearly Going Bankrupt and Building Spacegoods To £20m+

Losing £1.8M, Nearly Going Bankrupt and Building Spacegoods To £20m+

· transcript
Matt Kelly built a seven-figure neon sign business, lost it in two months, settled £1.8 million in personal guarantees over three years, then launched Spacegoods, the UK functional mushroom brand behind Rainbow Dust, now doing eight figures in revenue with VC backing and national retail. In this …
01:07:54
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PREVIOUS EPISODES

Mike Soutar: The PISA Framework, Strategic vs Tactical Decisions and Why Everything You Know About Leadership Is About to Expire

Mike Soutar: The PISA Framework, Strategic vs Tactical Decisions and Why Everything You Know About Leadership Is About to Expire

· transcript
Everything you know about leadership is about to expire. AI, generational change and geopolitics are rewriting the rules faster than most CEOs can keep up, and the leaders who survive will be the ones who validate every orthodoxy instead of inheriting it. Mike Soutar joins Oliver Bruce on The Unl…
01:00:32
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How AI Voice Agents Are Replacing Contact Centres: PolyAI CEO Nikola Mrkšić on Customer Service AI, Leaving Apple and the Future of Voice

How AI Voice Agents Are Replacing Contact Centres: PolyAI CEO Nikola Mrkšić on Customer Service AI, Leaving Apple and the Future of Voice

· transcript
AI voice agents are not replacing contact centre jobs. They are answering the calls businesses stopped picking up years ago. In this episode, Oliver Bruce sits down with Nikola Mrkšić, co-founder and CEO of PolyAI, the London-founded company building AI voice agents for customer service. PolyAI a…
00:56:49
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How To Roll Out AI In Your Business Without Wasting Money

How To Roll Out AI In Your Business Without Wasting Money

· transcript
Most AI rollouts fail because businesses try to automate everything at once. The fix is to start with one tiny test. Oliver Bruce gives the exact step-by-step playbook for rolling out AI inside a business, testing it without burning budget, and building a system that gets smarter every day. The p…
00:13:41
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Data For Optimisation. Intuition For Direction. The Decision Framework

Data For Optimisation. Intuition For Direction. The Decision Framework

· transcript
Predictive analytics fails at exactly the moments that matter most, and this episode explains what to use instead. Every predictive model ever built is trained on historical data. It looks backwards to tell you what happens next. That works brilliantly right up until something happens that has ne…
00:18:45
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Building AI Agents With OpenClaw, Manus and Lovable: The Three Ps Workflow

Building AI Agents With OpenClaw, Manus and Lovable: The Three Ps Workflow

· transcript
Building an AI agent starts with one thing most people skip. Purpose. Get that right and the platform choice becomes obvious. In this episode of The Unlock, Oliver Bruce walks through the workflow he has refined over six months of building agents and platforms on OpenClaw, Manus and Lovable, all …
00:28:58
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Build a Living Knowledge Bank: Using Claude Projects as Your Business Brain

Build a Living Knowledge Bank: Using Claude Projects as Your Business Brain

· transcript
Stop starting from zero every morning. Build a Claude project that acts as a living knowledge bank for your business and every piece of copy, strategy and decision gets better the longer you use it. In this episode of The Unlock, Oliver Bruce breaks down why most businesses get zero compounding v…
00:11:10
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The High Volume Creative Playbook: Opus Clips, Meta and the Death of One Hero Ad

The High Volume Creative Playbook: Opus Clips, Meta and the Death of One Hero Ad

· transcript
Stop trying to make one perfect ad. The brands winning on paid social are building a machine that makes 50 or 100 good videos and letting the data decide what scales. In this episode of The Unlock, Oliver Bruce breaks down why the old model of one big hero ad is dying, how AI tools like Opus Clip…
00:10:08
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How to Turn YouTube Into a Lead Generation Engine for Your Business

How to Turn YouTube Into a Lead Generation Engine for Your Business

· transcript
Treat YouTube as your most powerful evergreen sales asset, not an entertainment channel, and it becomes a discovery engine that generates high intent leads on autopilot. In this episode of The Unlock, Oliver Bruce breaks down why YouTube is the most underused channel for B2B and high ticket B2C s…
00:09:58
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How to Write Content for Humans and AI at the Same Time

How to Write Content for Humans and AI at the Same Time

· transcript
Oliver Bruce breaks down the biggest shift in marketing since the internet: you are no longer writing only for humans. You are also writing for AI agents. Google crawlers, ChatGPT web readers, Perplexity indexing systems and autonomous procurement bots that research vendors before a human is ever…
00:19:58
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Disclaimer: The podcast and artwork embedded on this page are from Oliver Bruce, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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