Listen Score
LS 35
Global Rank
TOP 3%

ABOUT THIS PODCAST 🔗

Update frequency:
biweekly
Average audio length:
30 minutes
Has sponsors
English
United States
196 episodes
since May 1, 2019
episodic

LATEST EPISODE 🔗

10/14/26Episode SummaryThis week, Scott talks with Skip, founder of KAFX Body, a natural deodorant brand built around patented coffee-oil technology. What started as a dad trying to solve his triplet sons' body odor became a business overnight when one TikTok video hit a million views. Skip sh…

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PREVIOUS EPISODES

9/30/26Episode SummaryJT from ReptiChip returns as the show's first-ever repeat guest. Two years ago, his reptile supply brand had grown revenue 5x; since then it's done it again, for roughly 25x growth in three and a half years. JT and Scott break down the three buckets behind that growt…
9/16/26Episode SummaryAnswer Engine Optimization is how your products get recommended when a shopper asks ChatGPT, Claude, or Gemini what to buy. Two of my clients are now getting about 7% of their sales from AI, so this is a real channel, even though it's still under 1% of retail traffic over…
9/2/26Episode SummaryShoppers hit your 404 page when a URL is mistyped or when a product or collection has been deleted, so it matters for SEO and user experience. Shopify Analytics won't show you your 404s easily, but Google Search Console will — under Pages, look for "Not found (404).&q…
8/19/26Episode SummaryScott welcomes the founder of The Healing Hedge Witch for an in-depth discussion on implementing a successful subscription model on Shopify. This episode offers a practical, real-world look at how The Healing Hedge Witch uses recurring subscriptions to build a predictable reve…
8/5/26Episode SummaryTwo things about AI are true at the same time: it's genuinely powerful when wired into your systems, and getting it there is a lot harder than the demos suggest. In this episode Scott gives you both halves. He walks through Client OS, the tool JadePuma built and runs on cl…
7/22/26Episode SummaryShopify is rolling out a new Collection engine, and it's a big step forward for store owners. In this episode, Scott walks through what's changing: the old split between manual and smart collections is gone, replaced by collections built from a combination of sources…
7/8/26Episode SummaryThe episode explains that a store's background color drives a subconscious snap judgment about a brand within about 50 milliseconds — before a visitor reads a single word — and that in 2026, Shopify stores are increasingly moving away from the long-standing default of pure…
6/24/26Episode SummaryThe episode tackles how to apply your brand identity to checkout and customer account pages—two areas merchants often neglect and frequently assume they can't control. Scott's core argument is that the jarring hand-off from a polished storefront to a generic, default…
6/10/26Episode Summary AI has crossed a threshold in e-commerce — it's no longer a competitive advantage, it's table stakes. In this episode, Scott covers the AI baseline every Shopify brand needs to stay competitive (from automated product descriptions and smart recommendations to struct…
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