The FittDesign Podcast

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Your supplier quotes you a white T-shirt in two versions, standard cotton and organic. They look the same and feel the same, but the price per unit is different. So is organic cotton actually worth it? In this episode Shadi Adada, co-founder and creative director of FittDesign, breaks down what org…

In today's FittBite, we break down what you actually pay for when an authentic match shirt costs $175 and the replica of the same kit costs $100. This FittBite covers how Nike, Adidas and Puma name their two versions, Aero-FIT versus Dri-FIT, engineered knit ventilation zones, the 155 versus 1…

In today's FittBite, we break down how an oversized T-shirt is actually designed, and why sizing up a regular tee only gives you a bigger regular tee. This FittBite covers starting from a regular block, dropping the shoulder 1.5 to 2 inches, keeping the 27 inch center back length while the che…

Lululemon basically invented the $100 legging. In Q2 2026 its legging sales fell roughly 20%, revenue dropped 4% to $2.4 billion, the stock hit an eight-year low and a new CEO, former Nike executive Heidi O'Neill, took over in September. Everyone is talking about the share price. In this epis…

In today's FittBite, we break down whether polyester is actually bad for you, and where the truth sits between the hero and the villain story you see online. This FittBite covers why around 59% of apparel items are polyester and cotton sits at 17%, why gym clothing depends on moisture wicking,…

In today's FittBite, we rank every trim on an activewear or sportswear hoodie from S tier to D tier, based on which details are actually worth the extra spend. This FittBite covers 13 mm metal eyelets, properly tipped drawcord ends and aglets, woven neck labels with a damask weave, neck tape, …

In today's FittBite, we break down whether cotton, modal or Tencel can make a good natural legging. This FittBite covers the real job of a legging, shape retention, why cotton sags at the knees and the back rise, why even an all-cotton legging still needs elastane, what modal, lyocell and Tenc…

In today's FittBite, we go through how a startup brand should choose between a seasonal collection and evergreen core products. This FittBite covers how often a customer actually uses the product, why a puffer can cost four to five times a pair of joggers to make and sell for far fewer weeks a…

In today's FittBite, we break down the real difference between French terry and brushed fleece, and how to pick the right one for your hoodie. This FittBite covers why both fabrics start as the same knit, warmth versus breathability, why a 400 GSM French terry can feel as thick as a 300 to 320…