ABOUT THIS PODCAST 🔗

Update frequency:
every 26 days
Average audio length:
23 minutes
English
United States
33 episodes
since March 1, 2024
episodic

LATEST EPISODE 🔗

Before you increase your Black Friday email sends, find out who still wants to hear from you and what they need now. Monica Badiu shares email re-engagement strategies drawn from campaigns she received in two research inboxes, including useful resources, permission checks, and offers for former cus…

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A bigger Black Friday discount won’t tell your audience why your course is worth buying. Monica Badiu and Charlotte “Charlie” Sargeant, founder of The Creative Strategy Lab, unpack the customer research that helps you build a more relevant offer. You’ll learn to identify buying motivations beyond p…
You can have the best discount, the best copy, and a big list and still watch your Black Friday campaign fail because your emails never reached the inbox.  In this episode, Monica Badiu shares what she learned after flying to Poland for 48 hours to sit in a room with email deliverability experts wh…
Everyone talks about ad budgets and creative strategy for Black Friday. Almost nobody talks about what's happening in your nervous system while the dashboard is flashing red. In this episode, Monica Badiu sits down with Rita Ainsworth — a performance marketing veteran who burned out twice befo…
Have you ever wondered how often other course creators are emailing their lists — or what they're actually sending? In this episode, Monica Badiu shares six findings from a real competitive study she ran for a client in the language learning space, based on a few hundred emails received over t…
You have decent open rates. But clicks? Nearly zero. And sales? Not happening. In this episode, Monica Badiu walks through the seven specific reasons your sales emails are getting opened but not acted on — from subject line mismatches and weak CTAs to bad timing and emails that are trying to do too…
Your open rates look fine. Your list is growing. So why isn't revenue following? In this episode, Monica Badiu introduces the one metric that tells you whether your email list is actually profitable — revenue per subscriber — and walks through a real example of a course creator with 16,000 sub…
If selling makes you uncomfortable — if the word "salesman" makes you cringe, or if you feel a little bit of shame every time you hit send on a promotional email — you're not imagining things. That discomfort was engineered. Literally. In a boardroom over a hundred years ago. In this…
If you've been treating your sales funnel like a tech problem — obsessing over pages, buttons, email sequences, and automation triggers — you've missed the entire point. Funnels aren't about software and they never were. In this episode of Master the Inbox, I take you on a journey fr…
If most of your course revenue comes from just a few moments a year — launches and Black Friday — you’re not alone. For a lot of course creators, selling outside those windows feels awkward, uncomfortable, or like something you should avoid… because the only selling models you’ve ever seen are buil…
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