ABOUT THIS PODCAST 🔗
Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap.
Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.
Update frequency:
biweekly
Average audio length:
44 minutes
Guest interviews
English
United States
70 episodes
since April 5, 2023
episodic
LATEST EPISODE 🔗
Picture this: your CEO says, “We need to do more on social media.” But what does “more” actually mean? More posts? More followers? More video? More engagement? And most importantly, what is any of it supposed to accomplish for the business?In this episode of The Marketing Share, Alec Cheung and Bar…
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Search past episodes of The Marketing Share: What leaders need to know to run marketing.
PREVIOUS EPISODES 🔗
When someone asks ChatGPT, Claude, Gemini, or another LLM for the best solution in your category, does your company show up in the answer?And if it doesn't, how do you figure out why?In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren welcome back marketing consultant David…
Sales and marketing alignment sounds like an intuitive thing to have in place in a business, but in practice, it can be one of the hardest things for a growing company to get right.In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Paul Huffman, Chief Revenue Officer …
CMOs spend a lot of time talking about marketing performance, but what happens when it’s time to present those results to the board?In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Casey Carey about what CMOs need to keep in mind before they walk into a board meetin…
How do you know where to put your budget, which channels are actually working, and whether you're measuring the right things in the first place?In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Matthew Simpson, founder of Pitch Blend, about what it really takes …
Sooner or later, every marketing leader will have to guide their organization through a major change.
Whether it's repositioning a brand, launching a new product, or helping a company navigate growth, those moments require much more than a solid marketing strategy. They demand alignment, trust…
The million-dollar question right now is this: what separates memorable content from the growing flood of AI-generated marketing? That's exactly what this episode explores.In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with David J. Ebner, founder of Content Works…
What does it actually take for marketing to earn influence inside a business?In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Saurabh Kothari about one of the biggest challenges modern marketing leaders face: proving impact while building alignment across sales, pro…
What happens when marketing becomes responsible for everything, but doesn’t have the systems, workflows, or structure to keep up?
In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Lisa Cole, CMO of 2X, about what modern marketing leadership actually looks like inside…
What does it actually take to succeed as a CMO today?In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren continue with the Marketing Leader Series, and this time they are joined by Karl Van Den Bergh, CMO at Illumio, about the reality behind one of the most complex roles in the …
Disclaimer: The podcast and artwork embedded on this page are from Alec Cheung & Barb VanSomeren, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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