ABOUT THIS PODCAST 🔗
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Hosts:
Update frequency:
every 2 days
Average audio length:
14 minutes
Has sponsors
English
United Kingdom
367 episodes
since Sept. 11, 2023
episodic
LATEST EPISODE 🔗
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Some weeks I use Claude Code more for SEO than for code. The last time this show covered coding agents it was Cursor and vibe coding, back in March 2025. Everything I've built since, including Salience, was built with a tool the show has never covered, until now.I start with w…
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PREVIOUS EPISODES 🔗
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For fifty years, science fiction promised us computers we could simply talk to. Captain Picard on the bridge, Tony Stark and JARVIS, Scotty picking up a Mac mouse and saying “Hello, computer.” In 2026, that joke has quietly stopped being a joke.
In this episode, Edd looks at how mo…
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For years, SEOs have had Google Search Console and Bing Webmaster Tools but for ChatGPT, the platform hundreds of millions of people now consult before they ever reach Google, there has been no first-party data at all. Every AI visibility tool on the market works from the outside, …
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For eleven months I stopped podcasting and built a company with my co-founders. This episode is the full story of Salience: what it is, why server logs matter more than ever, and how three people built an enterprise product using a team of AI agents.Every request to your website is…
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This has been the biggest year of change in search I've known in over twenty years of doing this. In one episode, here's what actually happened while the podcast was on hiatus, and what still works.I start with the shift that hit every dashboard: Google switching off the …
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On the 1st of December last year I paused this podcast for a month, as an experiment. The month lasted eleven. This episode is a hello, an apology and the results, all at once.First, the experiment. What actually happens to a 361-episode evergreen podcast when you stop publishing? …
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Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting that lets you research real local queries and build content that matches each neighbourhood’s lan…
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Links still move the needle, but the way we earn them has changed. We pull together the best of our link building series and lay out a clear, low-risk path to stronger rankings and lasting authority. No gimmicks, no cloak-and-dagger—just assets people want to cite.We start by cleanin…
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Want links without cold emails or sketchy deals? We dive into a practical system for earning citations by putting useful work in front of the right people, then letting trust and timing do the heavy lifting. Ed Dawson, founder of Keywords People Use, unpacks why links still drive ran…
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Want links people actually want to share? We unpack ego bait link building and show how to turn recognition into rankings, authority, and AI-era citations. Instead of waiting for links, we create reasons for people and brands to amplify our work by featuring their expertise fairly an…
Disclaimer: The podcast and artwork embedded on this page are from Edd Dawson, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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