ABOUT THIS PODCAST 🔗
Some of the best ideas start as doodles on the back of a napkin. This is a podcast created in honor of that great tradition, focusing on hot topics in marketing and communications. Meet inspiring and influential marketers from leading companies. Join CEOs and experts as we spitball challenges keeping them up at night. Learn from innovators who are transforming industries and sketching solutions that capture our imagination. Opinions of guests and host are their own.
Update frequency:
every 44 days
Average audio length:
30 minutes
English
United States
10 episodes
since June 29, 2018
episodic
IN THIS PODCAST 🔗
LATEST EPISODE 🔗
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Episode Mentions:
Brett Young
CMT Music Awards
Red Light Management
Fyre Festival
Caliville
World Federation of Advertisers
Royal Canin (FleishmanHillard Client)
Enterprise (FleishmanHillard Client)
Michelle Hutton, Yvonne van Bokhoven, Cornelia Kunze, Howard Pulchin, Marta Karlqvist, Vania Ciorlia, Jenna Young and Shouvik Mukherjee share key themes and takeaways from from their experiences as members of the 2019 Cannes PR Lions Jury.
Episode mentions:
Michelle Hutton
Edelman
Yvonne van Bo…
As marketers, we work hard to protect and nurture the personalities of the brands we serve. But what about our personal brands? Executive coach and award-winning marketer L. Michelle Smith discusses articulating your personal brand value.
Episode Mentions:
Geico
Hallmark (FleishmanHillard Cli…
Purse strings. Checkbooks. Wallets. Credit cards. Smart Phones. How brands get to our money has certainly evolved. But has there been an evolution of who controls that money? Conventional wisdom has taught us that there is a single person in the household that keeps a tight fist on those dollars. …
Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham Project and WeWork’s Flatiron School weighs in.
Episode mentions:
Lincoln Stephens
Eddie Mu…
Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year.
Episode Mentions:
Ginger Conlon
The Drum
Ikea
Coke
This Coke is a Fanta
Fauxverti…
As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’ll chat with Deborah Clark, senior vice president…
What's next for luxury when the only constant seems to be change? Audience, markets and diversification have created a new world (dis)order.
A London Fashion Week wrap-up discussion with Nneoma Ulu (@nneoma), Head of Culture and Entertainment at Diageo Reserve Europe; Hans Tranberg (@hansnt), mic…
Are culture mash-ups the new formula for creating global brand love?
A discussion with Afrojack and VERBAL live from Cannes International Festival of Creativity
Disclaimer: The podcast and artwork embedded on this page are from FleishmanHillard Brand & Consumer Marketing, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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