ABOUT THIS PODCAST 🔗

Update frequency:
every 3 days
Average audio length:
32 minutes
Video podcast
English
United Kingdom
8 episodes
since Sept. 15, 2026
episodic

LATEST EPISODE 🔗

Keywords are no longer the unit of search. The conversation is. In this episode Simon Young of Question.Marketing explains how search has turned into a conversation. Google AI Mode, ChatGPT and Gemini take one long question, break it into many hidden searches, and write a single answer from what co…

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I got voice search wrong in 2019. Not the destination. The timing. People did not want to talk to a speaker in the corner for real search. Weather, timers, radio. That was about it. Smart speakers sold. Ownership is not voice search. What has changed is the brain behind the microphone. In this ep…
How do you get your business cited by ChatGPT and recommended in Google's AI Overviews? In this full walkthrough, Simon Young, founder of Question.Marketing, sets out the four gates every business has to clear: access, retrieval, extraction and trust. He also covers how to test whether AI engi…
Should we be worried about our privacy now that Meta's Muse, and the Muse Charm device, are here? Simon Young of Question.Marketing has spent years targeting ads on Google and Meta. In this episode he talks about who owns the data, what "on by default" means, whether these devices sh…
Simon Young (Question.Marketing) shows live Google proof from a Stitch AI client knowledge-gap publish: bulk WhatsApp marketing and UK PECR / data-protection content.On film: a Google Search result for the companion YouTube video showing 9 views · 4 days ago, and Google AI Overviews citing the Stit…
Simon Young walks a GEOforge study of 10.2 million AI citations, published 16 September 2026. The film argument is simple: ChatGPT and Google are not reading the same internet. Social citation is largely a Google-side phenomenon. ChatGPT barely cites YouTube. Engagement looks more like a threshold …
Episode 2. We unpack why many AEO and AI visibility tools give a thin share of voice: too few queries per model, real AI credit burn for robust sampling, and the missing prompt-volume data that Google Keyword Planner used to give marketers for traditional search. Named platforms include ChatGPT, Ge…
Simon Young (Question.Marketing) on Answer Engine Optimisation as distinct from Google SEO. Topics as filmed: adoption (VHS/Betamax), voice and spoken answer engines, citations in ChatGPT/Claude/Perplexity, brand trust vs irrelevant links, AI-slop sites, conversational search, unique perspective, A…
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