ABOUT THIS PODCAST 🔗

Update frequency:
weekly
Average audio length:
6 minutes
Has sponsors
English
United States
191 episodes
since Aug. 2, 2021
episodic

LATEST EPISODE 🔗

Your marketing works hard to attract leads—so why aren't you getting the sales results you expect from them?  The truth is, the biggest obstacle to sales often isn’t your leads choosing your competitors—it’s hidden inside your own business.  From unintentional roadblocks to well-meaning employ…

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Sales slowing down? Don’t panic—and definitely don’t reach for the discount lever.In this episode, I’m unpacking one of the most damaging (yet common) knee-jerk reactions in business: cutting prices when sales stall. It’s understandable, but almost always the wrong move. Discounting not only trains…
What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common?They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines.In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why…
Most companies waste years marketing to the masses before eventually realizing that just a few dream clients can change everything.  In this episode, I share the faster path — how to identify your Dream 100 and reach them using a simple, old-school direct mail strategy that still outperforms every …
What do a 200-pound tuna, a forgotten stuffed giraffe, and a pair of designer pantyhose have in common?They’re all proof that legendary brands don’t just serve customers — they create loyalty for life.In this episode, you’ll learn how to build that same kind of magic into your business — by creatin…
That “free water” offer? It came with a $15,000 sales pitch.  In this episode, we unpack why desperate selling kills trust and how smart brands make buyers chase them instead.  GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you at…
Ever been on a date so bad it was unforgettable?  In this episode, I share the Bumble disaster that turned into a masterclass in marketing and the three lessons every brand needs to hear.  GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to…
Everyone’s chasing the next big thing — crypto, AI, the latest fad. But the real fortune? It’s usually sitting right under your nose.In this episode, you’ll learn how to mine the hidden assets in your business and turn overlooked strengths into unstoppable growth. GET MORE MARKETING & SALES TOO…
What made Coke’s “Share a Coke” campaign so powerful?  It wasn’t just names on bottles. It was a masterclass in hyper-personalization.  In this episode, discover why generic branding is dead, what today’s consumers really expect, and how to make your brand the one people pick up, keep, and share. G…
What do a sky-blue hippie bus, two nosy old ladies, and a colossal corporate mistake have in common?  Join me as I unpack Volkswagen’s epic misfire relaunching the iconic VW bus — and the lesson every business needs to hear before launching anything.  Because when you forget who you’re building for…
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