# Tressie Lieberman

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'Navigating Change & Preparing For The Future' w/ Chipotle

Tressie Lieberman - VP, Digital & Off-Premise - Chipotle & Garrett MacDonald - EVP, Sales - Kochava

Food in the metaverse

Imagine a world where going out for dinner virtually - from the comfort of your own sofa - becomes the norm. Whether it sounds appealing or dystopian - there are restaurants, chefs and gamers already out there experimenting with food in virtual worlds. Tamasin Ford speaks to the developer of a ‘fo…

Episode 075 - Building Metaversal Burritos with Tressie Lieberman , VP of Digital Marketing for Chipotle

I was joined by Tressie Lieberman, VP of Digital Marketing and Off-Premises of Chipotle and we discussed Chipotle's involvement in the Metaverse with Roblox. This episode of NFTeach was presented by Aspen and is sponsored by Vinovest. --- Send in a voice message: https://anchor.fm/nfteach…

Chipotle’s Tressie Lieberman on The Restaurant Evolution

The restaurant world is evolving, fast. And Tressie Lieberman, Chipotle’s Vice President of Digital Marketing and Off-Premise, is helping to shape a bold future for the industry that responds to culture and customer needs nearly instantaneously. In this episode, Tressie goes deep on bringing custom…

Digital Transformation On Roblox, TikTok And Beyond With Chipotle's Tressie Lieberman

If you are a brand that wants to be young, why don’t you bring the next generation as your audience? But how do you drive your engagement with your audience? In this episode, Tressie Lieberman, VP of Digital Marketing for Chipotle, dives into driving customer engagement and growth through digital t…

The Pillars of Media and Influence with Yahoo and Superconnector Studios

In this episode on Visionaries, Tressie Lieberman, CMO at Yahoo, and Jae Goodman, Founder of Superconnector Studios, and Board Chair of Effie,  joined to share how they think about the worlds of media and influence. While Tressie and Jae work from different industry seats, they share a passion for …

Is Having a Stay-at-Home Husband the Secret to Success? with Tressie Lieberman

In this episode of Ambition 2.0, host Amanda Goetz sits down with Starbucks' Global Chief Brand Officer Tressie Lieberman to talk about the path that led her through some of the biggest brands in marketing (Pizza Hut → Taco Bell → Chipotle → Yahoo → Starbucks), the mentors who changed her trajector…

Is Having a Stay-at-Home Husband the Secret to Success? with Tressie Lieberman

In this episode of Ambition 2.0, host Amanda Goetz sits down with Starbucks' Global Chief Brand Officer Tressie Lieberman to talk about the path that led her through some of the biggest brands in marketing (Pizza Hut → Taco Bell → Chipotle → Yahoo → Starbucks), the mentors who changed her trajector…

Brand Over Time, Sales Overnight with Starbucks' Tressie Lieberman

Starbucks Global Chief Brand Officer Tressie Lieberman learned early in her career that building a brand requires balancing two timelines: "brand over time and sales overnight." It's a philosophy she's carried through leadership roles at Pizza Hut, Taco Bell, and Chipotle, and now applies to one of…

Episode 013: Tressie Lieberman of Starbucks

How does a 54-year-old brand with 40,000 global locations rediscover its soul? In this episode of Best Brands on Earth, hosts Hayley and Matt are joined by Tressie Lieberman, the first-ever Chief Global Brand Officer at Starbucks. Tressie breaks down her strategy for bringing the magic back to the…