Culture as Your Ultimate Major Gifts Strategy
If you vanished tomorrow, would anyone else in your building
know how to talk about a donor with warmth?
I've watched two organizations, same size, same budget, same tactics. One had a major gift officer carrying every donor relationship alone. The other had a program director who told donor stori…
Donor Listening That Leads to Action
What if the ask isn't for money? What if it's a question?
A donor of fifteen years told one of my clients, "Nobody ever asked me what I thought. They just told me what they'd done." He'd made peace with being a checkbook.
I keep hearing versions of that story. Loyal donors who'd give more, and stay…
Build for What's Next
Urgency can steal our future.
I’ve watched it happen in nonprofit teams everywhere.
We race from grant deadlines to events to year-end goals, doing everything possible to meet today’s needs.
But somewhere along the way, the relationship-building work that creates tomorrow’s major gifts gets pushed …
Recognition That Feels Right Today
A donor wall almost cost them their best donor.
At the opening of a gorgeous new wall, one of their most generous donors leaned in and said, "I didn't give so my name could be up there. I gave for the kids. I wish the wall told me about them."
That one sentence is the whole episode.
On this week's …
Campaign Planning When the Future Is Fuzzy
"What's our plan if we only raise nine?"
A campaign chair asked that in a planning meeting for a $14 million campaign, and the room went completely quiet.
She wasn't being negative. She'd run a manufacturing business for thirty years, and she said, "I've never run a three-year plan that came in exa…
When Clicks Meet Conversations: Digital and Major Gifts
The lobby test.
Your website is the lobby of your building.
It never closes the gift. But it absolutely sets the tone for everything that happens around it.
In this week's episode of The Intentional Fundraiser, I tell the story of a six-figure donor who tried to give on her phone in December, gave …
Growing the Next Wave of Major Gift Talent
She gave me four minutes. It changed my career.
Almost thirty years ago, I had a donor meeting with a man who genuinely intimidated me. My development director stopped by my desk and asked what I planned to ask him.
I recited my agenda. She listened, then said, "That's fine. But what do you really …
Today’s Gifts, Tomorrow’s Legacy
One question. A lasting legacy. Andrea almost didn't ask it.
She was afraid it would muddy her donor's renewal.
Her donor, Walter, had given faithfully for eleven years.
He was about to renew his major gift. And he kept asking one thing: "Will this program still be here someday?"
Andrea realized Wa…
Impact Reporting That Deepens Commitment
One page changed everything.
A donor said it was the first report she'd ever kept.
Two years later, she made the largest gift in the organization's history.
It wasn't a glossy annual report. No pie charts. No forty pages.
Just one number she cared about, one note from a teacher, and one honest line…
Stacking the Deck for Year-End Major Gifts
My worst December as a fundraiser?
I spent it chasing a stock transfer with no name on it.
My plan had been "we'll get serious after the gala."
The gala ended in mid-November. You can guess how that year went.
Here's what I learned the hard way. December isn't where year-end is won. It's where you …
পডকাস্ট সার্চ ইঞ্জিন
আপনি আমাদের ওয়েবসাইট ব্যবহার করতে পারেন3,823,057পডকাস্ট এবং195,598,605পর্বগুলি মানুষ, স্থান, বা বিষয় দ্বারা অনুসন্ধান করতে৷
জ্ঞানেই বিনিয়োগের সর্বোত্তম ফল মেলে, তাই আমি পডকাস্ট শুনি।
‐ Benjamin "Llamacorn" Franklin
সম্পাদনা
পডকাস্ট ডেটাবেস আপ টু ডেট রাখতে সাহায্য করার জন্য আপনাকে ধন্যবাদ।
