# Paul Orlando

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MBA1998 Guest Teacher – Paul Orlando – How to Understand Lifetime Value (LTV) and Customer Acquisition Cost (CAC)

What’s a customer worth — exactly? Literally! Each customer is worth a specific dollar amount to your business, over the entire time they pay for your products or services. And of course, each customer costs your business a specific dollar amount to acquire. In other words, your overall suc…

Ep. 226: Paul Orlando - Why Now? How to Harness the Power of Great Timing

Today, our focus is on timing. How much of a success or failure is because of timing? To answer that question, I welcome Paul Orlando back to the show. Paul is an expert in the world of startups, having built and operated startup accelerators around the world. He teaches at the University of Sout…

Perfect Timing Beats Perfect Products with Paul Orlando

🎙️ Unlocking Perfect Product Timing with Paul Orlando: Why Now? Join us for an insightful conversation with Paul Orlando, author of "Why Now? Good Timing Makes Great Products" as we explore the critical role of timing in product development and startup success. Drawing from decades of experience as…

Why Now? With Paul Orlando

You've got a great idea, but is it the right moment to launch? Understanding why now—why your idea matters today—is critical to your success. On this week's What Problem Are You Solving? (What PAYS), inspired by Paul Orlando's latest book, "Why Now?", we're breaking down how successful products lev…

What is Negative Churn?

In this episode of Startup Hustle, Matt DeCoursey and Paul Orlando, Incubator Director & Adjunct Professor at the University of Southern California and founder of Startups Unplugged, talk about negative churn and how to achieve it.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   Thi…

Paul Orlando on the Strategy for Timing Your Startup Success

Why did one health tech startup raise $1 million just days after being rejected? Paul Orlando reveals the "secret signal" that separates massive success from total failure. Paul Orlando (Director of the USC Incubator) once had to choose between two promising health tech startups. He picked the one …

Simplifying entrepreneurship (17)

Startups WITH customers face wildly different problems from startups WITHOUT CUSTOMERS. However, most startup strategies don't address this distinction -- and those strategies are for startups with customers. If you're a founder of a startup with few or no customers, here's why conventional startup…

How good timing makes great products w/ Paul Orlando

Every startup pitch deck has a "why now" slide. Most of them are nonsense, barely considered, and only there to tick a box. But timing is more than a slide, it can make or break a company. It’s the difference between pets.com and the trillion-dollar company selling the exact same idea a decade lat…

Why Most Startups Fail: It's Timing | USC Incubator Director Paul Orlando| Be Anomalous

Can founders actually avoid the mistakes? Paul Orlando's answer: some, not all, and that's a good thing. Paul built and runs the USC Incubator, which has grown to over 300 companies. Those companies have raised over $350 million, and 14 have been acquired. He teaches entrepreneurship at USC's Greif…