# Matt Hodkinson
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Top podcast episodes featuring matt hodkinson.
Ep. 23 Gross margins, growth traps and getting out clean, with Shawn Walsh
If your exit strategy is “someday,” this episode is for you.
Shawn Walsh doesn’t pull punches. The CEO of Encore Strategic Consulting and co-author of The Pumpkin Plan for MSPs joins Matt Hodkinson to talk about building businesses that grow without you - and don’t collapse when life throws a curve…
Ep. 28 Muting the AI Beach Bro's, with Leena Sowambur
In this episode of The Consultancy Edge, host Matt Hodkinson sits down with Leena Sowambur, founder of Marcoms by Leena, whose career spans 25 years in digital marketing and PR, including global campaigns for icons like Beyoncé and Take That. Leena unpacks the so-called “expertise apocalypse” and t…
Ep. 33 How Consultancies Should Really Use Tech, with Patrick Kelly-Weller
Most consultancies want to “use more tech,” but end up trapped in spreadsheets, scattered SaaS tools, and duct-taped automations that create more friction than they remove.
In this episode of The Consultancy Edge, Matt Hodkinson sits down with Patrick Kelly-Weller, founder of Adapt Digital, to unpa…
Ep. 34 Why your marketing feels harder (and what to do about it), with James Thomlinson
In this episode of The Consultancy Edge, Matt Hodkinson sits down with James Thomlinson (Sprint Partners) to unpack a question almost every consultancy leader is asking right now:
Why does marketing feel so much harder than it used to… and what actually works now?
From shrinking attention spans and…
Most consulting firms blend in - here's how to stand out - #54
Most consulting firms don't have a marketing problem... they have a positioning problem. Matt Hodkinson, CEO & Founder of consulting marketing agency Tylt, shares how to escape the “sea of sameness,” build confidence in your sales conversations, and create positioning that stops the scroll (without…
#186 - Positioning for Category Leadership and True Differentiation, with Matt Hodkinson, Co-Founder and CEO at Tylt
Many B2B technology brands are falling into the same trap: slapping the "AI-powered" label onto their solutions and hoping it acts as a differentiator. But when everyone claims the same capability, it becomes a baseline expectation rather than a competitive advantage. If your marketing feels like a…
S2E2: Positioning AMA with Matt Hodkinson
For this episode, Matt does something different - he turns the microphone on himself. No guest, just an AMA: real questions submitted by boutique consultancy founders across The Unique Boutique network, answered in turn.
The questions cover the pains that keep consultancy leaders up at night - losi…
S2E3: Stop selling capability. Start selling outcomes, with Cris Beswick
Most consultancies still pitch what they can do. Clients have stopped buying it.Cris Beswick has spent two decades inside the boardrooms of global brands - first as a consultancy founder with two exits (the second five days before Lehman Brothers crashed), and now as an innovation, leadership and c…
S2E6: The credible choice, not the louder one, with Sue Rizzello
The Credible Choice, Not the Louder One - Sue Rizzello on Proof as Differentiation
Most boutique consultancies have a handful of case studies sitting on their website, quietly doing very little. Sue Rizzello thinks that's a wasted revenue opportunity - and in this episode, she explains how to fix i…
S2E8: The growth you need is through the thing that scares you, with Deri Hughes
Most consultancies grow by doing good work and hoping more of it turns up. Deri Hughes calls that delivery-led growth, and it's where firms get stuck.
Deri Hughes founded Honeycomb Consulting Skills Training, working with the leaders of consulting firms who want their teams to be more effective, mo…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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