Creator Cocktail Hour - Finding Your Passion with Priscilla Cherry
Priscilla is a charismatic storyteller, public speaker and activist. In this episode she comes on to talk about finding your passion, having imposter syndrome and being your authentic self. Its an inspiration conversation.Guest: Priscilla CherryHost: Derek Hovinga
The Inbound Lab Podcast Network is…
Creator Cocktail Hour - Advocating for what you believe in with Tara Slone from NBC Sports
Tara Slone is a musician, television host, and journalist. She is an inspiration who uses her voice and platform to advocate against hockey stereotypes and help hockey become more inclusive.In this episode, we talk about her journey into broadcasting, and the importance of using her platform to st…
79. Derek Hovinga - Marketing Wizard and Human Connection Champion
Today, Derek Hovinga discusses the unconventional journey that led him to found The Inbound Lab, one of Canada’s most forward-thinking B2B marketing companies, and why human connection and empathy drives everything he does. He also provides a goldmine of insight on how to create and publish better …
Building your homebuilder brand through content marketing with Derek Hovinga | Build Up Episode #27
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Welcome back, listeners! For our seventh episode, we invited Derek Hovinga, Full Funnel Content Strategist and Founder of The Inbound Lab, to the podcast. In this episode, we discussed how to implement a full funnel content marketing approach for your brand. We chatted with Derek a…
Derek Hovinga, Shaping Startup Success: Insights on Inbound Marketing and Industry Trends
In today’s episode, host Tyler Chisholm sits down to chat with Derek Hovinga to delve into the intricacies of modern marketing and startup ecosystems. They explore the challenges of social media validation, the pivotal role of content in building long-term trust, and the unique complexities of B2B …
Secrets From a Successful Entrepreneur - Build Meaningful Connections and Have Fun!
Meet Derek Hovinga, Founder of The Inbound Lab - helping founders and startups grow their companies.
Derek's career spans a number of industries - construction, radio, television and film. With all of the skills he’s acquired in these industries - and a knack of storytelling - he's now enjoying a …
Marketing Awards: A Vanity Play or Growth Strategy?
In this episode, hosts Derek Hovinga and Marc Binkley sit down with Jill Dewes from Daughter Creative to explore the real purpose behind submitting marketing and ad work to award shows.
Is it a vanity play, or can it be a legit growth strategy?
We talk about the impact of awards on brand reputat…
Petro-Canada Welcomes You to Miami, Manitoba
In this episode, Marc Binkley and Derek Hovinga sit down with Nicole Fisher from Petro-Canada to talk about the brilliantly timed “Visit Canada” campaign.
Launched in February 2025, just as the 51st state debate made headlines, this campaign flipped the narrative—spotlighting real Canadian towns l…
Plugging Fractional Marketing into Your Business
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Fractional vs. Full-Time: Rethinking How You Hire Marketing Talent, with Rosalind Toews
Hiring for marketing is rarely as simple as "post the job and wait." Do you bring on a full-time employee? Sign an agency retainer? Hire a freelancer? Or go fraction…
Making Sh*t at the Speed of Light: AI, Creative, and the Velocity Trap
AI can generate 50 ad variations in an hour. But is it producing better work, or just more of it?On this episode of CMA Spotlight, Derek Hovinga and Marc Binkley sit down with Pradeep Balasubramanian, who works in Gen AI and performance automation at ATB Financial. Pradeep works where creative judg…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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