# David Reibstein

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Switzerland Tops the 2023 Best Countries Report

Marketing professor David Reibstein discusses the Best Countries of 2023, ranked by U.S. News & World Report, global marketing and communications services company WPP, and the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

Disney, Target & Taylor Swift: Wharton Professor Breaks Down Marketing Trends

Wharton Professor of Marketing David Reibstein joins the show to discuss recent marketing stories and trends, including the importance of storytelling to emotionally connect with customers, and the biggest issues facing marketers. Hosted on Acast. See acast.com/privacy for more information.

Confidence in Cryptocurrency | David Reibstein and John Zhang (Part 2)

In this two-part episode from the Ripple Effect podcast, Wharton marketing professors assess the future of cryptocurrency ownership and whether scandals have damaged consumer trust. Hosted on Acast. See acast.com/privacy for more information.

Confidence in Cryptocurrency | David Reibstein and John Zhang (Part 2)

In this two-part episode, Wharton marketing professors assess the future of cryptocurrency ownership and whether scandals have damaged consumer trust. This episode is part of a series on “Cryptocurrency.” Hosted on Acast. See acast.com/privacy for more information.

David Reibstein: Linking Marketing Metrics to Financial Consequences

A History of Marketing / Episode 46 David Reibstein has spent his career straddling disciplines that don’t always talk to each other: quantitative analysis and behavioral science, academic theory and management practice, marketing departments and finance teams. As a Professor of Marketing at the W…

Branding Nations, Building Value: The Economics of Reputation with David Reibstein

On this episode of All Business with Jeffrey Hayzlett, marketing authority David Reibstein breaks down how the power of branding extends far beyond products, shaping entire nations, economies, and global influence.  Reibstein unpacks how countries like Germany, Switzerland, Japan, and the United S…

The Business of National Reputation

David Reibstein, Wharton Marketing Professor and lead researcher behind the Best Countries Report, discusses how a nation’s reputation influences investment, tourism, trade, and global influence. Drawing on data from more than 15,000 respondents worldwide, Reibstein explains why Switzerland continu…

Vault Episode #201: David Reibstein [Podcast]

The Vault is an archive of my first podcasts so there is a record for you to enjoy. Welcome to the Vault Episode 201 featuring an insightful interview with Professor David Reibstein. He is the accomplished author of “Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.” T…

The Business of National Reputation

David Reibstein, Wharton Marketing Professor and lead researcher behind the Best Countries Report, discusses how a nation’s reputation influences investment, tourism, trade, and global influence. Drawing on data from more than 15,000 respondents worldwide, Reibstein explains why Switzerland continu…

How the World Sees America: Lessons from the 2026 Best Countries Index

How does the world see America—and what difference does a country’s reputation really make? Wharton Professor David Reibstein joins Chris Malone on The Unity Forum to discuss the 2026 Best Countries Index and what ten years of studying national reputations reveal about the changing perceptions of t…