এই এপিসোড সম্বন্ধে
Neil Costa started his career in e-commerce in 1996, well before "candidate experience" was a phrase anyone in HR used. Decades later, running HireClix, he's convinced almost none of them treat their career site like the storefront it's always been.
Neil argues recruitment marketing dollars are being wasted at the exact moment they should pay off. The ad gets a candidate to click, and the career site underneath it decides whether that click ever turns into an application. He points to his own informal test, asking a room of about a hundred TA leaders to raise their hand if they were proud of their career site. One hand went up. Neil ties that mostly to rebuild cycles that used to run six to 12 months, long enough that trying to fix it stopped feeling worth it.
He also lays out what a career site should actually do, recognizing a returning visitor and letting someone pick up a search where they left off, all the way through to actually applying: "Why would they, in their day-to-day lives, tolerate something that's not visually appealing?"
Neil argues recruitment marketing dollars are being wasted at the exact moment they should pay off. The ad gets a candidate to click, and the career site underneath it decides whether that click ever turns into an application. He points to his own informal test, asking a room of about a hundred TA leaders to raise their hand if they were proud of their career site. One hand went up. Neil ties that mostly to rebuild cycles that used to run six to 12 months, long enough that trying to fix it stopped feeling worth it.
He also lays out what a career site should actually do, recognizing a returning visitor and letting someone pick up a search where they left off, all the way through to actually applying: "Why would they, in their day-to-day lives, tolerate something that's not visually appealing?"
ইংরেজি
মার্কিন যুক্তরাষ্ট্র
প্রতিলিপি 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
অতীতের এপিসোডগুলি অনুসন্ধান করুন
Work Tech Weekly এর অতীতের এপিসোডগুলি অনুসন্ধান করুন।
এই পডকাস্টের অন্যান্য পর্বগুলি৷
Kevin Andrews has spent three decades watching HR tech vendors promise to serve small business and then drift upmarket. Now Board Advisor and Chief AI and Transformation Officer at PrismHR and Vensure Employer Solutions, he argues PEO software has held its ground because PEOs sell service plus expe…
One of Josh Millet's customers watched their applicant volume nearly double in a year, even while posting fewer jobs, because candidates are now sending AI agents to apply on their behalf, sometimes to roles they don't remember seeing.
Josh, founder and CEO of Criteria Corp, breaks down why a r…
Scott Maguire spent a decade at RGP before Korn Ferry recruited him to build a practice for interim and project consulting that didn't exist at the firm before. A year in, he's convinced the job comes down to trust, not the resume that got someone hired.
Scott argues emotional intelligence, more…
Bjorn Reynolds started Safeguard Global in 2008, running what looked like a global employer of record business years before anyone had a name for the category. Almost two decades later, he's convinced the AI era doesn't lower the bar for what his company needs to get right, it raises it.
Bjorn a…
দাবি পরিত্যাগ: এই পৃষ্ঠায় এম্বেড করা পডকাস্ট এবং আর্টওয়ার্ক Rep Cap থেকে এসেছে, যা এর মালিকের সম্পত্তি এবং Listen Notes, Inc দ্বারা অনুমোদিত বা অনুমোদিত নয়৷
সম্পাদনা
পডকাস্ট ডেটাবেস আপ টু ডেট রাখতে সাহায্য করার জন্য আপনাকে ধন্যবাদ।
