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236. Stop Confusing Activity With Strategy
Sue Barber shares a practical solo episode on how professionals can frame their work in more strategic language. The focus is on moving from describing activity and execution to showing business value, impact, and decision making. If you want stronger visibility with leadership, this episode is about changing how you think about, and talk about, your day to day work.
Key Takeaways
- Explains why listing tasks and deliverables is not enough if you want to be seen as strategic.
- The contrast between being “busy” with creating value.
- The difference between completing projects and solving business problems, using examples like simplifying complexity, saving money, and preparing for the future.
- The importance of not being an order taker, and instead asking questions to confirm that the requested work is actually the right solution.
- Why it is valuable to question assumptions respectfully, especially when a proposed solution could create more risk or make a process worse.
- Highlighting the shift from short-term execution to long-term impact, including thinking about return on investment, risk, and whether a decision is the best use of company money.
- Encouraging listeners to “act like an owner” by weighing alternatives and considering both immediate and future business consequences.
- Emphasizing that strategic visibility starts with how you spend your time, how you describe your work, and whether you are connecting it to business outcomes.
Connect with Susan M. Barber
If this episode resonated with you, share it with another leader who would benefit!
You can connect with Susan M. Barber for coaching, leadership development, speaking engagements, and visibility strategy work focused on helping leaders become more influential, trusted, and impactful inside organizations. Check out my books, The Visibility Factor and Your Journey to Visibility Workbook!
