Substack For Therapists: Why Substack Is The Next Big Thing In Therapist Marketing [Ep 118]

Are you a therapist or thought leader who has spent years posting on Instagram, hoping the algorithm shows your work to the people who already opted in to see it?

In this episode, I'm explaining exactly why I'm going all in on Substack and what the platform is. I talk about the year I've spent studying Substack, the ad account I lost to an automated audit, and why Instagram, TikTok, LinkedIn, and Facebook each control whether your followers see your posts. I break down how Substack combines long form writing, email delivery, audio, video, and community in one publishing platform, why you can export your email list at any time, and why I'm calling it social media for smart people. I also walk through the content monetization side, including the 90 percent revenue share and typical monthly pricing, and why I'm treating it as a leveraged revenue stream for my own business.

Here's what we're getting into:

• Why the followers you built on social media belong to those platforms
• How Substack delivers your thought leadership to the inbox with no algorithm in between
• Why Substack readers behave like podcast listeners when it's time to buy
• How to set up a free tier, a paid tier, and a founding members option
• Why your clinical training gives you article-length ideas that Substack readers subscribe to read
• What I'm sharing inside my founding tier about how I'm growing and monetizing

If you've been searching for therapist marketing, organic growth, and a place to publish your clinical knowledge that you own outright, this episode is your invitation to build where you own every subscriber and can export the list any day. Go lurk my Substack, read the tutorials, and look at the tiers before you build your own.

To being heard and seen, Carly

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