The ConTech Crew 378: Get Construction Talking with Sasha Reed, Senior Director of Industry Transformation at Procore at Procore

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Suicide remains a deeply concerning issue in the construction industry. In an environment characterized by relentless performance demands and tight deadlines, reaching out to your colleagues and admitting you’re struggling can be challenging.

In this week’s pause for a cause episode, I’ve invited no other than Sasha Reed, Senior Director of Industry Transformation at Procore.

With a combined 20 years of experience in construction and technology, Sasha Reed is known industry-wide as a “conversation facilitator.”

In her role as Senior Director of Industry Transformation, Sasha focuses on forging partnerships that maximize Procore’s impact on the construction industry beyond product development. One such noteworthy collaboration is Procore’s joint effort with B1M on a suicide prevention initiative known as Get Construction Talking.

Today, Sasha and I delve into what is Get Construction Talking, the big why behind the launch of this suicide prevention campaign, and how important it is to pause and check in with your colleague.

She also sheds light on why this cause is important to industry leaders like Tooey Courtemanche and Fred Mills, how leaders can be great catalysts for this campaign’s success, and much more.

Let’s dive right in!


Key Takeaways:

Introduction (00:00)
What is Get Construction Talking? (01:08)
The importance of pausing and genuinely asking, “How are you doing?” (03:24)
There’s no competition on who’s more at risk (11:10)
The alarming suicide rates in the construction industry (13:06)
On leaving a legacy in the construction industry (19:31)
Get Construction Talking calls to action (30:24)
Final thoughts (34:09)


Additional Resources:

Listen to the show at http://thecontechcrew.com

Follow us on Twitter: https://twitter.com/thecontechcrew

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Follow Sasha on LinkedIn: https://www.linkedin.com/in/sasha-reed-66086b3/

Visit Get Construction Talking for more info: https://www.getconstructiontalking.org/

Check out Procore: https://www.procore.com/

Check out B1M: https://www.theb1m.com/

View other resources here: https://www.procore.org/

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The ConTech Crew is a construction news podcast dedicated to keeping you up to date with all the latest in construction technology.

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