Stop Using Claude Code Wrong: 3 Shifts Business Owners Miss (2026)

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Most business owners use Claude Code like a chat window. In this episode Simon shows the 3 shifts that turn it into infrastructure that actually runs parts of the firm: two layers of memory, plans that survive across sessions, and giving it goals instead of task lists.

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SIMON SEVERINO
Simon Severino is the founder of Strategy Sprints, based in Vienna. 2,400+ B2B founders have gone through his sales acceleration programs. Before that, he coached 2,000+ teams, including Google, BMW and Airbus. Author of "Strategy Sprints" (2022) and "Time Freedom" (2026) with Jay Abraham. Competitive rower. Father of 3.