Startup Mindset: Rescuing Brick and Mortar in Online Commerce Era

The buzz: “The sooner we drop the ‘e’ out of e-commerce and just call it commerce, the better” (Bob Willett). Many retailers have made great digital online strides, but focusing on “clicks” vs “bricks” may shortchange their in-store customer experience worth up to 98% of total sales. How to stay innovative and relevant to compete online? Traditional transactional stores are assuming new roles, like Tesla’s showroom-only locations and Apple’s mini-schools. The experts speak. Cathy Han, 42 Technologies: “Often when you think you're at the end of something, you're at the beginning of something else” (Fred Rogers). Josh Marti, Point Inside: “Take actions that will stand the test of time as having been the correct ones and not merely the expedient ones” (Robert Kay). Dave Katona, SAP: “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful” (Jeff Bezos). Join us for Whither Main Street: Rescuing Brick & Mortar in the Online Commerce Era.