What if your listeners are ready to work with you and you’ve just never told them how?
I sat down for a coaching call with Stephanie Smith of New Light Financial Solutions, host of Getting to the Bottom Line, to look at how her podcast can bring more clients through the door. We talked about following up with past guests, tagging podcast guests on your email list, and why one clear call to action works better than several. I shared why saying your link out loud matters for listeners in the car, how a call to action at the beginning of an episode or a Buzzsprout dynamic ad can reach people before they click away, and how a keyword-rich podcast description and a searchable credential next to your host name can help you show up in Apple Podcasts search. We also covered recording consent for sensitive interviews, whether paying for video on Apple Podcasts is worth it yet, and how guesting on other shows lets you borrow an audience.
If you’ve been podcasting for a while and the clients haven’t followed, these small shifts can change that. Listen in and pick one thing to put into practice this week.
https://newlightfs.com
