এই এপিসোড সম্বন্ধে
The pandemic has changed a lot when it comes to e-commerce, from the supply chain to the channels that merchants use. In today’s episode, you’ll hear from Andrew Faris of 4x400, Chad Rubin of Think Crucial, and Emily Sewell of Hubble. Listen in to hear what they’re thinking about using different social media platforms to acquire customers, marketing on Amazon vs. the company’s website, and the ways purchasing has changed for customers.
Topics Discussed in Today’s Episode:
- How Emily’s role has evolved when it comes to the supply chain during COVID
- Where Hubble manufactures goods
- The catalyst for Andrew to jump into Twitter
- How Think Crucial was able to make changes and support people during COVID
- Strategies and resources for choosing products that will sell during the pandemic
- Shifts in the way customers purchase at Hubble
- Marketing styles on Amazon
- Amazon growth vs. the website’s growth
- What kinds of messaging works best and resonates most
- Using Snapchat or Pinterest for customer acquisition
- Delaying a launch
- Bringing communication to the next level
- Free Google listings
- The logistics of delivering perishables
- Advertising CBD
- Pivoting travel products while everyone is staying at home
Resources:
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