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đ MoR in Europe: Smarter Scaling Without the VAT Headaches
This session was recorded as part of the Amazon Vendor Summit on Day 2. In this session, Paola Marzario (Founder, BrandOn Group) breaks down how the Merchant of Record (MoR) model gives brands a vendor-style experience beyond Amazonâacross Europeâs fragmented marketplaces. Learn how MoR absorbs the tax, compliance, returns, and reconciliation mess so your team can focus on pricing, content, and strategy.
If you're eyeing Zalando, Leroy Merlin, Kaufland, or Decathlonâand want Amazon-style simplicity without losing controlâthis is your playbook.
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Is Canada the smartestâand most overlookedâgateway into North America for Amazon brands?
In this episode of Marketplace Masters, Paul Sonneveld is joined by Sebastien Masson, Founder of Account as a Service (AAAS), explored why Canada offers a compelling opportunity for brands expanding internationâĻ
In this episode of Marketplace Masters, Paul Sonneveld sits down with Jason Linscheid, Founder of The Vendorist and former Amazon Senior Vendor Manager, to explore the strategic role of Amazon Direct Fulfillment for enterprise vendors. Â
Topics Covered:
 Amazon Direct Fulfillment vs. traditional VâĻ
Amazon Business is now generating more than $80 billion in annual B2B revenue â and yet many manufacturers still donât have a clear Amazon B2B strategy.
In this episode of Marketplace Masters, Paul Sonneveld speaks with Brian Beck, one of the worldâs leading B2B eCommerce experts and author of BillâĻ
In this episode of Marketplace Masters, Paul Sonneveld sits down with Ephraim Ausch, Chief Logistics Officer at Tactical Logistics Solutions, to unpack one of the biggest fulfillment debates facing Amazon sellers in 2026: Amazon Warehousing & Distribution (AWD) vs. third-party logistics provideâĻ
In this episode of Marketplace Masters, host Paul Sonneveld goes deep on the operational side of Amazon Direct Fulfillment with Chris Khoo, founder of KhooCommerce and one of the most experienced operators in the Amazon vendor world.
Most vendors treat Direct Fulfillment as "FBM for 1P," âĻ
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