এই এপিসোড সম্বন্ধে
What's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights.
Loyalty programs are the most common tools used by business owners to keep there customers coming back for more. In this segment, Dave discusses some insights on how to think about loyalty programs in the context of customer analytics.
Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & managerial analytics in his short podcast sessions. You can reach him at:
institutemanagerialanalytics@gmail.com
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অতীতের এপিসোডগুলি অনুসন্ধান করুন
Managerial Analytics: Powering Your Career এর অতীতের এপিসোডগুলি অনুসন্ধান করুন।
এই পডকাস্টের অন্যান্য পর্বগুলি৷
In the media hype behind Big Data, we often forget that small business enterprises can also take advantage of data analytics. The challenge is that many businesses - even as we speak - still haven't either captured critical data and/or have bothered to organize the data they have.In this vide…
What's the most valuable but under-utilized data in most businesses? Their customer service data! Organizations that collect customer service data very often don't think to mine it for insights and use it as one data set to integrate into other data sets to find key trends and insights. …
If your organization hasn't made an effort to govern the vast data it has from one end of the organization to the other, it might be your opportunity to help it along. Establishing the "rules of the road" in context to how your organizations data is collected, organized, maintained …
Amazon is a wonderful business model to study. One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers. Amazon uses its excellent Prime service as a way to collect that valuable data - and increase the basket value of products that…
We often take for granted that the algorithms we have in our applications that help us crunch and analyze data are without any bias. As if they were constructed in a vacuum. The reality is much different. In this podcast, recorded a few years ago when we were releasing our book, "The New Mar…
দাবি পরিত্যাগ: এই পৃষ্ঠায় এম্বেড করা পডকাস্ট এবং আর্টওয়ার্ক David Dirks থেকে এসেছে, যা এর মালিকের সম্পত্তি এবং Listen Notes, Inc দ্বারা অনুমোদিত বা অনুমোদিত নয়৷
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