Fratello Talks: How Microbrands Have Changed The Game

Microbrands have come a long way. What were once largely associated with inexpensive, enthusiast-driven watches have developed into a much broader part of the industry. Today, small brands are experimenting with materials, movements, manufacturing techniques, and design in ways that can make them serious alternatives to more established names. In this episode of Fratello Talks, Nacho, Daan, and Jorg discuss how microbrands have changed the game. The conversation looks at how quality has improved, how ambitious design has become a defining characteristic of the segment, and why the price of entry has also changed considerably. The result is a microbrand landscape that looks very different from what existed a decade ago.