এই এপিসোড সম্বন্ধে
Tas Bober is the Founder of The Scroll Lab at Delphinium Solutions, a B2B SaaS landing page consultancy whose clients include Calendly, Freshworks, and 40+ others. She spent 15 years in-house managing over 400 websites before going solo to fix the post-click problem she kept running into as a buyer.
In this episode, Tas explains why B2B borrowed the wrong things from B2C, why optimizing for conversions means you've already optimized too late, and what it actually takes to build landing pages that match how B2B buyers make decisions.
You will hear:
- Why the average B2B sales cycle runs 211 days and requires 76 brand touches, and what that means for how you measure success
- How Tas used a six-page business case to get $50,000 of ZoomInfo approved internally, and why that same framework is what B2B landing pages should be doing
- What information consumption signals tell you long before a form fill ever happens
Learn how to close the information gap between what buyers need to decide and what most B2B pages actually give them.
=== Connect with Tas:
- LinkedIn: https://www.linkedin.com/in/tasbober
- Website: https://delphiniumsolutions.com/
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
📣 Subscribe now for more insights on creating digital experiences that convert.
📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/
🌐 Smart Panda Labs: www.smartpandalabs.com
