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Tim Parkin is a coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. By applying more than 20 years of experience merging behavioral psychology and technology, Tim has generated over $100 million for global brands.
In this episode, you will learn
- What is Test-Driven Marketing and how it differs from traditional marketing approaches
- For businesses looking to implement a test-driven approach to their marketing strategies, where should they start
- What key performance indicators (KPIs) should businesses focus on when evaluating the success of their marketing experiments
- What are some of the most common challenges or obstacles companies face when adopting a test-driven marketing approach
- Insights into the tools and technologies that are essential for conducting effective marketing experiments
- How will test-driven marketing evolve and what are some emerging trends or technologies that you believe will significantly impact how businesses experiment with and optimize their marketing strategies
For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com
Or on YouTube at:
https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ
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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.
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